With many real estate agencies stuck in the Internet dark ages, it is refreshing to see how companies like Century 21 have enhanced their web presence with consumer-friendly initiatives.
Take Century21.ca, for example. Their website was recently recognized by Joel Burslem, founder of Future of Real Estate Marketing, as one of his favorite real estate search experiences on line today.
It includes a blog and an awesome new Google map search functionality, which displays the locations of their listings.
Meanwhile, Century21.com just launched its own YouTube channel. Aimed at sellers, buyers and enthusiasts, the Channel will provide the opportunity for customers and agents to create and submit user-generated content.
“The CENTURY 21 System understands that in order to serve our clients and meet the demands of today’s market, we must lead the industry with the most current home buying and selling platforms,” said Robert Schwartz , vice president of national marketing for Century 21 Real Estate LLC. “During the next year we will continue to build on this momentum with additional Web-based innovations to help our agents and our clients navigate the world of real estate in a digital era.”
At Base10, we promote the use of web 2.0 and thats why we have an integrated set of features in our UniqueHomeSites.com product, which allow Canadian real estate professionals to better serve consumers through compelling web content.
March 19, 2008 at 8:29 pm |
Thanks for sharing your perspective on C21’s online evolution. I work for the company that built century21.ca, so I’m surely a bit biased, but I think it’s a great site.