Another interesting study was published the other day by private equity firm Veronis Suhler Stevenson (VSS), which again examines the shift of advertising spending from print to digital media.
The Globe and Mail picked up the story stating “VSS estimates that by 2011, overall Internet advertising will become the largest advertising medium, at nearly $63-billion, describing the shift as “a watershed moment” in the media business.”
Although the report does not specifically discuss real estate advertising, property sellers should keep in mind the following items:
- In order to maximize exposure, a combination of marketing techniques should be used.
- The use of yard signs are still an effective method of generating a ‘buzz’ within the community and capitalizing on good old fashioned street traffic.
- Consumers still like flipping through real estate listings in local newspapers, particularly glossy publications such as The Real Estate Book or Homes & Land magazine.
- Although, the explosive growth of the Internet cannot be denied, property sellers shouldn’t completely abandon their print advertising.
Single property website domain names on yard signs are a great way to turn street traffic into web traffic.
Also, when home shoppers see the easy-to-remember website name (i.e. www.123UniqueStreet.com), in print media they will be better able to quickly access property details online.