Because of this, internet products that are otherwise potentially very valuable to an agent’s success, go un-used because they require re-entry of listing data.
Let’s face it, real estate agents barely have the time to enter their listing data into their mls, let alone their own agent site or broker site.
Ken Jenny discusses this issue in detail in a recent article, and describes a new partnership between Fidelity National Real Estate Solutions, AdWriter, and Sharper Agent to provide a fully-integrated and automated advertising content system for the web.
“The process was designed to cause the least amount of added steps for the user, the need for repetitive data entry and to enhance the ease of use for brokers and agents.
All that is required is for the property listing data to be entered into the MLS system and the rest of the integration is completed automatically. Once a listing has been added to the MLS database by a user, both the integrated marketing and the adwriting systems are instantly auto-populated with that specific user’s listing inventory.”
UniqueHomeSites.com now has a similar service in Canada, where participating real estate boards provide third-party access to broker listings (at the broker’s request, of course).
Under such an arrangement, agents operating under the broker can create single property websites within seconds using property data (and photos) from their mls system.