How-to Guide for Real Estate Agents Seeking Press Coverage

publicity.jpgA story was posted on yesterday by St. John’s, Newfoundland real estate agent Larry Hann. He uses a press release to announce his new St. John’s Condominium newsletter, which offers custom, local information, insider buying tips and local trends.

Some might question why a real estate agent in a remote centre like St. John’s, Newfoundland would issue a news release on a major newswire like

However, a new a ‘how-to’ reference guide shows real estate agents and brokers how to generate news coverage about themselves or the properties they sell. The guide, entitled “Profit by Publicity” was published by the Marin Association of REALTORS(R) in Marin County, California.

“Profit by Publicity” features examples of the most successful story angles and news hooks that can help convince reporters to do stories about real estate agents and brokers. The book also provides samples of the news coverage real estate professionals have received about their activities, services and expertise; and expert advice on how to duplicate their success.


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