For those who don’t know, a blog is basically a website. It differs from a regular real estate website in that its content is updated on a regular basis with news, comments, musings, etc. – whatever the blog owner wants to write about!
Real estate blogs are effective at ‘driving’ a targetted audience of Internet surfers to your website through appearances on search engine results, like Google or Yahoo. They also acts as a great way to reach out to a community and foster open communication with your clients and/or social/business network.
Either way, it is important for real estate professionals to know their desired audience before starting a blog.
Some real estate service providers use blogs to promote their products and/or services by posting content (news, pictures, video) that may be relevant and interesting to their client base.
For example, at Base 10 Web Solutions, we scan the news and follow interesting trends on our blog as they relate to marketing real estate for sale on the Internet. At the same time, we hope our readers will take note of our UniqueHomeSites product, as we truly believe that our single property websites will benefit those readers who are interested in our postings.
Real estate agents typically use blogs to post community information, homebuying tips, and market statistics, in order to direct potential homebuyers and sellers on the Internet to their real estate services.
By making regular postings, which are relevant to a target or niche market, the chances of a real estate agent blogger’s name appearing on search engine results will increase, thereby reinforcing them as the industry expert in a particular niche area.
Meanwhile, real estate brokers, such as Ken McLachlan, Broker for ReMax Hallmark Realty in Toronto, use a blog to stay in touch with their agents by posting recent news, motivational quotes, updates from the real estate board, holiday get-togethers, etc.
For a some examples of real estate bloging in Canada and internationally, check out http://www.real-estate-blogs.com/blogs/
Need some ideas on what to write about? An invaluable resource for real estate agents who are blogging, or about to start a blog, is a series of postings from the RSSPieces blog entitled ‘A Year’s Worth of Real Estate Blog Idea’s’.