Using Photography to Effectively Market Real Estate

800px-photographer.jpgLarry Lohrman of has just announced the release of the first edition of his new E-book – Photography For Real Estate.

This E-book distills concepts and information from more than 300 posts over the two years he has been operating his blog – Photography For Real Estate.

Click here to download the table of contents and Introduction

Written for Realtors that shoot their own photos, real estate assistants and Professional real estate photographers. You will find everything you need to get started and be successful shooting real estate marketing photos:

  • How to choose a camera for real estate photography
  • The basics of interior lighting
  • How to fix common problems with a Photoshop Elements and Lightroom
  • Guidelines for shooting exteriors
  • Guidelines for shooting interiors
  • How to create and use virtual tours effectively
  • A detail description of the 10 Essentials of Real Estate Photography with examples
  • Analysis of current trends in real estate photography

We’re not sure if he mentions it or not in the book, but offers a turn-key, single property website solution for real estate photographers looking to establish a virtual tour service in their area.

Using our growing website template library, photographers can upload still photos, panoramic photos, and link Google and YouTube video to create a professionally-designed website dedicated to a single property – all with a few mouse clicks.


2 Responses to Using Photography to Effectively Market Real Estate

  1. I thought I had known how to take photos of real estate. I was wrong.

    First, I was told to buy a really good camera if I did not want to ruin all my pics (and my company). So I bought a digital SLR complete with the kit lens that came with it. My new Nikon D80 seemed to work flawlessly, until I actually began shooting interiors. It was then that I realized that no room is big enough to fit to my picture. I have learned the hard way that cameras and lenses with wide angle capability capture more of a scene than a normal lens. Now, with my new 17-55mm zoom lens I can capture even the smallest rooms on the market.

    Here is a few more suggestions I have found at

    * Do some staging. Temporarily move distracting items from the scene such as a car in the driveway or a For Sale sign on the lawn. For interior shots, tidy up the room so it looks uncluttered.
    * Highlight positive areas of property.
    * Before snapping the shutter button, review the scene so vertical or horizontal line are perpendicular.
    * Take shots from different angles so nothing obstructs an important part of the scene.
    * Moving slightly to the left or right, or back a few steps, before taking a photo can improve composition. Check the composition on the LCD.

    Good luck!

  2. Idetrorce says:

    very interesting, but I don’t agree with you

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