Real Estate Agents use Video to Market Property Listings

pic_youtubelogo_123x63.gifWith streaming video now becoming the norm on the Web, some real estate agents are reaching out to an ever-growing population of Internet buyers by posting video of their property listings on free web services, such as and Google Video.

The advantage of posting property videos on such websites is that it exposes the listing to hundreds of thousands of Internet surfers.

From a homebuyers perspective, video also offers the ultimate ‘virtual tour’ experience.

With the, real estate agents in Canada can now seamlessly integrate property videos posted on directly into a single property website!

A quick scan of YouTube for real estate in Canada reveals some great examples of agents who are currently using video to market their listings.

As you will see, some agents do their own video production, while others employ a professional videographer.

One of the more interesting approaches comes from the Thomas and Sally Cook team of Re/Max Hallmark Realty in Toronto, where they actually interview the homeseller, who discusses the unique characteristics of the home, as well as the neighbourhood amenities. (see video below)

Either way, these are the types of agents who will succeed in capturing the attention of the growing number of Intenet-savvy buyers.

Red Door Realty – Halifax, Nova Scotia

The Bagogloo Team – Re/Max Nova, Halifax, Nova Scotia 

Bob Blake Royal Lepage Team Realty, Ottawa, Ontario

Thomas and Sally Cook Team Hallmark Re/Max, Toronto, Ontario


5 Responses to Real Estate Agents use Video to Market Property Listings

  1. Fred Lighty says:

    This coming Wednesday, October 24 on the CBS Evening News with Katie Couric, they are doing a story on creative marketing techniques for real estate in a slow market – and highlighting real estate video tours.

  2. Mike says:

    I came across this site that does property video hosting. I think its quite interesting and abit like youtube only that it specialises entirely on property videos. You can also download these videos on your IPOD and Mobile phone.

  3. Mike says:

    I came across this property video hosting site tha tallows you to download the listing to your IPOD and mobile phone. QUite interesting.

  4. […] In the past, we have discussed the benefits for real estate agents in Canada who use YouTube to market their listings (see ‘YouTube and Real Estate Marketing’ or ‘Real Estate Agents Use Video to Market Property Listings’). […]

  5. Great post. There are many options out there. You just need to ensure it matches your type of branding and ensure that your video is not right next to an offensive one. Video says it much better. We’ve been successful on getting our prospects more interested and wanting more information simply by using video.

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