Zillow.com coming to Canada?

According to an article on the Seattle Times website, Rich Barton, founder and chief executive of Zillow.com said he’d like to replicate Zillow’s offerings in Canada.

For those who don’t know, Zillow.com is a rapidly-growing listings aggregator in the U.S who also provide a unique and automated home valuation estimator tool (called Zestimates) for almost any property in the United States. Zillow’s Zestimates are calculated using an estimated 40,000 listings it currently holds in its database.

Meanwhile, the Zillow home valuation estimator is about to get a whole lot more accurate with news that it has secured partnerships with 11 major newspaper companies totaling 282 newspapers across the United States.

This agreement will extend offline content like classified listings and open house information to Zillow, and to share Zillow’s online data and tools with newspaper Web sites. (Note: Pat Kitano over at the Transparent Real Estate blog provides a more in-depth analysis of this news announcement.)

Barton, who apparently owns a vacation home in Whistler, B.C. has undoubtedly been scoping out the opportunities up north as per his plans to extend its reach ever deeper into the industry. Although details are limited on the move into Canada, he did indicate that the challenge will be to get the necessary home data from the real estate industry up here.

Challenging indeed. It is pretty much a certainty that the Canadian Real Estate Association (CREA) will have little to no interest in sharing their listings data with anyone, as it will dilute the current value of their mls.ca website.

However, it will only be a matter of time before individual brokers from across the country begin to feed their listings to aggregators like Zillow (and other Canadian-friendly aggregators) in an effort to reach an ever-growing Internet audience.


7 Responses to Zillow.com coming to Canada?

  1. Tracy says:

    ZIllow.com is such an awesome tool!! I can’t wait for it to be available in Canada. I jsut listened to some REALLY cool stuff from the NAR convention from the people at Zillow. Big Plans are in store and technology is sure to take over and make the internet a better place for buyers!

    To keep a continuous flow of real estate leads coming in try This Real Estate Marketing Tool

  2. […] estate tips from computer geeks, not sales people Much like Zillow.com has done, the guys over at Redfin.com are now leveraging their vast data holdings to add value to […]

  3. Maurice says:

    I use Zillow in the USA all the time for developing fair market values and properties for accounting purposes and also us it personally. I also have property in Canada “Kelowna, BC” and Toronto and would like to be able to track property values upthere as well on my own! So when will this be extended to Canada?

  4. Malus Malum says:

    CREA is just an aggregator of data from the various MLS providers. The Toronto Real Estate Board, has it’s own website, and uploads data to MLS.CA. The data is actually owned by the individual REB’s. Application Service Providers like Filogix who hosts more than 40 Real Estate Boards in Canada, upload to CREA to populate data into MLS.CA.

    If the REB wanted to they could put their data on an alternate site as well.

    Zillow would be cool for Canada. MLS.CA is such a crappy site.

  5. Thanks for the comment and insights. You should check out zoocasa.ca. It looks as though they are making a play at becoming Canada’s version of Zillow.

  6. Malus Malum says:

    It appears to be zoocasa.com, not .ca
    The .ca site leads to a domain camper site.

  7. 3 years on, and there’s still no Zillow in Canada.

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