RISMedia.com recently posted an article entitled “Eight Ways to Justify Your Commission“, which provides real estate agents some quick tips in offering their clients complete transparency while winning them over at the same time.
“Thanks to the availability of listings over the Internet and the rising prices of homes across the country, over the past ten years consumers are increasingly questioning the value of the commissions paid to real estate professionals.” Lee explains, “today we have to explain our value if we want to be fairly compensated.”
Some great tips include showing a pie chart about how small the commission actually is after split between the buying agent, brokers cut, listing expenses, and taxes.
Of course, we believe that single property websites from UniqueHomeSites.com are a great way to help justify your commission with selling clients. A do-it-yourself website can be created in minutes for under $70.
Transparent Real Estate blog also points to an excellent slideshow by a real estate team in California to describe to their clients how their internet marketing plan differentiates them from the competition.