Tips on Becoming a Neighbourhood Know-it-all

reale.jpgIn our last post, we discussed the importance of including neighbourhood photographs in your listing presentation on the web.

In fact, some agents have achieved success by becoming known as a neighbourhood expert among potential home buyers in their community.

RISMedia.com offers ten tips in a recent article entitled ‘Niche Marketing: How to Become a Neighborhood Expert’.

Here is a summary:

  1. Network with community leaders – school prinipals, local fire and police chiefs, local merchants
  2. Know the local real estate market – street names, recent transactions
  3. Know the schools – private, public, english, french
  4. Know the local amenities – parks and rec, restaurants
  5. Know the local businesses – meet the owners, include them in your marketing efforts
  6. Know aboth local clubs, associations, and churches
  7. Know about public works projects – road improvements, planning issues
  8. Know about neighbourhood traditions – block partys, community events
  9. Know about Homeowner Associations – if any, get involved
  10. Know the local job market – major employers, commute times

Internet speaker and consultant to the real estate industry, Michael Russer (aka Mr. Internet) explains:

“For generations, real estate professionals have been building their businesses by focusing on a neighborhood, developing their knowledge of the area and letting everyone know about it. Becoming a trusted resource in this manner is a time-tested winning strategy.”

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One Response to Tips on Becoming a Neighbourhood Know-it-all

  1. I totally agree and don’t forget, blogging is one of the best ways to demonstrate this expertise.

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