Adding Value to your Service as a Real Estate Agent

deal.jpgThe Internet marketing experts at Real Estate Geeks discuss their top ten value-added services that real estate professionals can offer in their Listing/Buyer Presentations to help seal the deal.

Here is a summary:

  1. Automated Showing Feedback systems and offer web-based feedback requests from showing agents, which automatically e-mail viewer feedback to both the agent and the selling client. For more information on automated showing feedback systems, Internet marketing expert Michael Russer (aka Mr. Internet) discusses them in a recent article.
  2. Single Property Websites
    For real estate professionals in Canada, are an affordable (less than $70 per site) and effective way to win listings.Selling clients love the fact that you will create a website dedicated to their home.
  3. Syndication of their listing to online classified websites
    Check out our recent blog entry on this topic for a list of Canadian-friendly classified sites. (Note: check with your broker before submitting your listing to these sites as there are sometimes rules against it)
  4. Professional Property Photography and Multiple MLS Photos
    According to recent surveys, the number one thing that Internet home searchers look for during their search is photos. If required, hire a professional photographer and/or include as many photos of the property (and surrounding neighbourhood) as possible.
  5. Add the listing as a featured listing in your local glossy real estate magazine
    We know that the Internet has shifted advertising value away from print, but the fact is, clients love to see their home showcased in these publications. Plus, the unique domain name (i.e. from your single property website can be used in the ad to easily point interested parties directly to the web listing. 
  6. Make use of video to showcase the listing and upload to
    Not only will this increase the search engine rankings for the property, it will surely impress both the seller and the prospective buyer.

6 Responses to Adding Value to your Service as a Real Estate Agent

  1. Jack A says:

    Great tips but I question the service value of #1 and the strategy behind #2.

    With an automated feedback system, you miss the one to one interaction to ask questions and garner additional feedback or information that may allow one to bring more promise to the showing. My approach is to be at every showing and follow-up with a call to the agent regarding feedback. Adding a lockbox and automated feedback is not good customer service in my eyes.

    If you search for Marblehead real estate, you will find my site as #1, unpaid ranking in Google. This is where my customers will have more exposure, not some quirky one-off url that will only be alive for the term of the listing.

  2. william says:

    Thanks Jack,

    I’ll agree with you on the first point that a more hands-on approach to getting feedback may be preferred.

    However, the strategy behind a single property website is to make the selling client feel important by giving them their own website with photos, video, neighbourhood maps, school information, etc.

    Having your agent site ranking high in Google searches is important and should be a goal of all agents in the Internet age.

    As mentioned in the post, single property websites are a value-added service. Given their low cost, it seems like a low-risk opportunity to give yourself a competitive edge.

  3. Sapan Behar says:

    I agree with Jack A. The only benefit I see coming out of this is that a Realtor has one more thing to offer to the seller. It may or may not work. It definitely won’t get any internet leads for the property, unless you count the direct hits the site will get from buyers that read the url in a print ad.

    I won’t call it a waste of money or time. There may be some value in it, however, I won’t be trying it or endorsing it.

  4. WalidM says:

    Clients do like their homes showcased on the web. I like the automated feedback system for the hectic times. The one I employ allows the client to see the feedback and sometimes softens them for some of the changes you may have discussed during the listing appointment that they were not as open to.

  5. william says:

    Regarding Sapan’s comments:

    As far as time is concerned, a single property website from can be created within a matter of minutes.

    We offer an easy-to-use site building wizard, which guides the user through each step – everything from building the site to locating schools and mapping to domain name registration, is completely automated.

    In terms of monetary comittment, we have a feature that allows agents to create a FREE preview site (active for 48 hrs) for use during their pre-listing presentations.

    This way, agents can show clients an actual website for their home, without paying a cent (until they win the listing). And even then, a UniqueHomeSite can be purchased for as low as $50 per site – a fraction of the commission they will get when the home is sold.

    Also, we are finding that ‘hyperlocal’ content appearing on a UniqueHomeSite (i.e. street name, neighbourhood, amenities) actually gives our single property website excellent ranking on certain Google search terms.

    We feel that this is a no-risk opportunity to give real estate agents a marketing edge.

  6. Great Information, thanks for the great Post. I will come back later. Also great place for real estate information: sell your house quickly

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