The author, Deborah Bowers, draws interesting comparisons with other consumer market segments such as electronics, music, and books.
Real estate is a market segment in which the Web is having significant impact. In the past, interested customers would phone a Realtor’s paging service, leave their phone number, and wait in trepidation for real or perceived pressure to buy, sell or at least set up a meeting.
Today, the Internet has given even tire-kickers the expectation of being able to find out what they want, when they want it — in virtual anonymity.
To help Canadian real estate professionals cope with an increasing demand for more information, UniqueHomeSites.com packages information from a variety of sources into a content-rich single property website, offering a ‘unique’ online experience for homebuyers.
An easy-to-use site building wizard automatically generates integrated links for the real estate agent, offering neighbourhood mapping and demographics, property video, a school locator, unlimited photos, and a mortgage calculator.