Real estate professionals who produce video for their property listings can now benefit from a FREE video podcasting service offered by TubeMogul.com.
For those who don’t know, a podcast is a collection of digital files which are distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers.
TubeMogul’s analytic technology also aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched to effectively measure the impact of their marketing campaigns.
According to a recent RISMedia.com article, video has moved online in a big way and it’s use can be a huge differentiator for real estate professionals, helping build trust among existing and future clientele, as well as create a strong brand impression.
“Video can make a big impact on your marketing program, and of course, the Internet is where the buyers are. A big advantage of video over fixed content is that video involves more of the senses; it sells you and your service using sight, sound and emotion. When you communicate with your prospects through more of their senses, they become more engaged, and therefore, more likely to understand your message.”
Another popular video podcasting service is available at MLBroadcast.com, which is designed specifically for real estate professionals.
Michael Price, Co-Founder and President of MLBroadcast.com, was quoted as saying;
“Our service was designed to help real estate professionals take advantage of syndication technologies to distribute their listings and community content. Video sharing sites have matured into syndication destinations that provide not only additional traffic, but vast improvements in the ability for listings to be found in organic searches.”