By embracing web 2.0 (in particular blogging), real estate professionals can establish a powerful web identity that allows them to appear more prominently in web search results, thereby attracting more potential clients to their services.
Looking for a way to increase her online visibility, Boardman turned to a tactic then still relatively unknown to real estate professionals. She started her own blog, a Web-based daily chat with her customers, potential customers, and anyone else interested in hearing about real estate in her St. Paul, Minn., market area. “At the time, I couldn’t find any examples to follow,” she recalls.
Today, her StPaulRealEstateBlog.com site pops up first on a list of Google finds when you search for “St. Paul real estate.” She’s getting between 3,000 and 5,000 visitors a week to her blog, and that’s translated into new business.
At Base 10, we have been able attract a huge number of visitors to our blog, simply by posting content that we believe is relevant to our single property website clients. Not only does this make our existing clients happy, it has also generated new business for us.
As a real estate professional, imagine you created a blog discussing local market conditions, neighbourhood news, or other items that give you credibility as an expert in your selling area.
Now, if you are thinking “I wouldn’t know what to write about on a blog”, then check out this great post from the Real Estate Tomato blog, which puts things into context by drawing comparisons with other industries.
They also have a series of other relevant posts to help get you started with a real estate blog, such as:
9 Examples Of How Blogging Will Have You Overcoming Real Estate Objections
The Secret To Developing Real Estate Blog Content
How Often Should I Blog?
Who Are You Blogging For?
Giving Away Trade Secrets?
Of Blogs and Bricks