Social ads are basically small advertisments that are visible to users as they browse Facebook to connect with their friends.
Each ad consists of a small photo, a brief text, and a hyperlink to more details – ideal for a property listing!
The good thing about a Social Ad is that you specify how much you want to pay when people click on your ad.
It also allows you to target Facebook users by age, gender, location, and interests, which means your ad will only be displayed to those most likely interested in what you are selling.
You could even try targetting your selling clients’ social network so that they (or their friends) will see their home on Facebook!
With Facebook, you can also build a customized ‘Page’ for your business, where you can post photos, video, announcements, etc..
Benjamin Bach, a commentator from Kichener-Waterloo on the agentgenius.com blog, provides some advice to real estate professionals on how to enhance their social networks and generate more leads via Facebook.
He suggests building a profile with your target client or market in mind and warns of the negative impact a bad profile can have in today’s information age.
Bach explains, “There is one Broker / Manager of a real estate company here who currently has this up on his profile: “Dieter is a High School Stoner.””
Dieter could be the best agent in town, but would you really want to list with him if this was all you knew about him?