We’ve discussed on this blog before about creating a niche for yourself in the real estate marketplace.
If your niche is geography-specific ( or any niche, really), you can easily enhance your web presence using neighbourhood content from wikipedia.com.
Wikipedia is a free, online encyclopedia project. There are roughly 10 million articles written collaboratively by volunteers around the world… this includes articles about your neighbourhood!
By searching wikipedia’s vast library for your neighbourhood, you will likely find valuable demographic, historical, and community events information, which can be re-used on your own web page.
You can start your search here: