Better Homes and Gardens enters Canadian Real Estate Marketplace

bhglogoBetter Homes and Gardens Real Estate officially announced recently that it will be expanding its real estate brand into Canada after reopening in the United States last summer.

BHG Real Estate is targeting the younger generation of buyers, who have been flooding the market in recent months, at least in Canada, thanks to historically low interest rates and falling prices.

Leading the BHG expansion into Canada, and adding a high degree of respect and familiarity, is former executive vice-president with Royal LePage CanadaSherry Chris.

According to an article by Garry Marr of the Financial Post, which discusses the BHG expansion, Ms. Chris’ company will go after some of the independent brokerages in those markets but has a hands-off policy when it comes to recruiting any brokers from Coldwell Banker or Century 21.

“If there was an independent company in a major city that wanted to grow and felt that they could grow better by partners and affiliating and utilizing technology Better Homes and Gardens has created, they would become a master franchise for a geographic area,” Chris said.

We’re not exactly sure why the hands-off policy with C21 and Coldwell Banker, but this could be an exciting opportunity for real estate brokers across Canada, particularly those who are familiar with, and heavily use, social media (i.e. Facebook, Twitter, etc) and other internet marketing technologies.  

We’ve discussed BHG on this blog in the past, pointing out the numerous resources available on their website for anyone buying or selling a home, including an article entitled – ‘14 Ways to Add Curb Appeal’

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2 Responses to Better Homes and Gardens enters Canadian Real Estate Marketplace

  1. Elli says:

    Nice way to go, buy off all the weak and bankrupting real estate businesses, add them to the company and rebuild it all with all the financial help that is needed. I wonder if it will all pay off in the end and if the expenses for expanding so widely won’t be higher than the profits. Nevertheless, interesting move by BHG…

  2. Madeline says:

    BHG is part of Realogy as is Century 21 and Coldwell banker along with a bunch of other brands hence the no poaching rules.

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