5 To-Do’s for Real Estate Brokers to Improve their Marketing Reach

reachThe folks over at 1000 Watt Consulting placed an interesting post on their blog the other day, which we believe hits the mark for real estate brokerages operating in today’s Internet age.

The post discusses 5 things that brokers should do to improve their marketing.

Here is a summary:

  1. Start thinking like a media company

    Listings and Market Knowledge = Content… Start broadcasting them!

  2. Perform a vendor audit

    Costs for things like bandwidth and online storage have dropped significantly in recent years, and new web-based applications are increasingly available at a fraction of the cost.

    Have a look at new technologies and services and compare them to those offered by your existing vendors. 

  3. User Testing

    Conduct live user testing on your website to discover what they like and dislike.

    Also, use free analytics software to analyze and track the performance of the content and design of your website. 

  4. Perform a website makeover 

    Do some research and you will find that many of your competitors have poorly designed websites.

    Stay ahead of the curve – Consider a redesign or cosmetic upgrade to your brokerage website.

  5. Differentiate! 

    Stay abreast of new applications or tools (i.e. Twitter, Facebook) and give consumers something to talk about!

    Try to set yourself apart from the competition by offering something different.

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