The post discusses 5 things that brokers should do to improve their marketing.
Here is a summary:
- Start thinking like a media company
Listings and Market Knowledge = Content… Start broadcasting them!
- Perform a vendor audit
Costs for things like bandwidth and online storage have dropped significantly in recent years, and new web-based applications are increasingly available at a fraction of the cost.
Have a look at new technologies and services and compare them to those offered by your existing vendors.
- User Testing
Conduct live user testing on your website to discover what they like and dislike.
Also, use free analytics software to analyze and track the performance of the content and design of your website.
- Perform a website makeover
Do some research and you will find that many of your competitors have poorly designed websites.
Stay ahead of the curve – Consider a redesign or cosmetic upgrade to your brokerage website.
Try to set yourself apart from the competition by offering something different.