At UniqueHomeSites.com, we like to share ideas regarding real estate marketing on the Internet.
Today, we want to discuss something that many in the industry seem to ignore – great real estate marketing begins with great photos!
For consumers, there is nothing more frustrating than finding a listing through a search portal that passes the initial search parameters (i.e. price, location, size, etc), but fails to offer additional photos.
The typical reaction to a lack of photos is that something is wrong with the property.
In some cases, the listing agent may do this on purpose so that only the most interested home buyers will contact them personally for more photos.
Regardless, we feel that properties listed for sale on the Internet with only one or two photos are missing out on a huge opportunity to present their listing to as many Internet eyes as possible.
This is particularly true in today’s Internet age, where web surfers are becoming accustomed to open and instant access to information on-line.
One expert in this area is Larry Lohrman, operator of the Photography For Real Estate blog.
He offers some great tips and techniques for real estate photography, including the following tidbit:
“…the front shot is THE most important shot for marketing purposes.
Not only because Realtors have to use the front shot in all their marketing, but because of web site designs that make the thumbnail of the front shot the “lure” (as in fishing lure) that usually motivates the potential home buyer to take the first action (a click to look at more photos) that leads to a home buyer towards a home purchase.”