March 30, 2009
The 2009 Swanepoel Trends Report came out last month. The Report is widely acknowledged as the most comprehensive Report covering change in the real estate business.
This is an annual report, authored by Stefan Swanepoel, which summarizes the preceding year and details the most significant trends, innovation and new business models impacting the real estate business.
Although, there is a price for this report, you can check out a great video below of Mr. Swanepoel describing the latest social networking and web 2.0 tools available for today’s real estate agent.
March 23, 2009
Word up to Mike Andrew’s Real Estate Tips & Technology blog for pointing us to Twitter for Real Estate – A Guide on How to Do It.
The guide was originally put together by Nicole Nikolay from MyTechOpinion and is ideal for those real estate agents looking to generate leads through social networking.
For those who don’t know about Twitter, the best way to describe it can be found on the Twitter website:
If you aren’t familiar with Twitter, it is one of those things that sounds totally ridiculous and stupid when you first hear about it. But once you start using it, you realize how much fun it is.
Not only is it fun, it is a fast and easy way to connect with like-minded people, such as home buyers and sellers.
After reading, we decided to create an account of our own and were amazed by the results. Check us out at http://twitter.com/uniquehomesites
Within 48 hours of creating a Twitter account, we had established a connection with over 70 individuals in the real estate marketplace across Canada, North America, and worldwide.
The number of people who Tweet is now around 6 million and traffic to the web site has grown a staggering 600% in the past 12 months.
You or your sales agents need to download this guide today!
January 24, 2009
Nothing, really…. but Gary Vaynerchuk from Wine Library TV sure knows how to inspire a crowd, just as he did as a keynote speaker at the 2009 Inman Real Estate Connect conference last week in New York City.
While some struggle to see the bridge between what Gary preaches and the professional realtor, no one can deny the success Gary has had in using Internet technology to build his personal and professional brands.
The following video was shot from the flip phone of someone at the conference. Check it out and let us know what you think.
January 20, 2009
Peyman Aleagha from GeekEstate blog writes a great posting on the use of online video for real estate marketing.
For those real estate agents considering a video marketing campaign, this is a must read.
Here’s an excerpt:
What percentage of your real estate customers come from out of your area? They need information about the area, attractions, natural beauty, parks, schools and more. But, they also want to SEE what all of this looks like. Photos are great, but video rocks!
Joel Burslem from the Future of Real Estate Marketing blog (who knew he’s Canadian?) also comments on the use of video on his posting entitled Video Isn’t Just About Your Listings.
December 14, 2008
We’ve discussed on this blog before about creating a niche for yourself in the real estate marketplace.
Indeed, many sales and rental agents have achieved success through marketing to a specific group or community, ranging from student rentals to luxury sales.
If your niche is geography-specific ( or any niche, really), you can easily enhance your web presence using neighbourhood content from wikipedia.com.
Wikipedia is a free, online encyclopedia project. There are roughly 10 million articles written collaboratively by volunteers around the world… this includes articles about your neighbourhood!
By searching wikipedia’s vast library for your neighbourhood, you will likely find valuable demographic, historical, and community events information, which can be re-used on your own web page.
You can start your search here:
Neighbourhoods in Alberta
Neighbourhoods in British Columbia
Neighbourhoods in Manitoba
Neighbourhoods in New Brunswick
Neighbourhoods in Newfoundland and Labrador
Neighbourhoods in Nova Scotia
Neighbourhoods in Ontario
Neighbourhoods in Prince Edward Island
Neighbourhoods in Quebec
Neighbourhoods in Saskatchewan