Internet turns Forty, but still a teenager

November 12, 2009

2158610The Internet quietly turned 40 years old last month, as Leonard Kleinrock and others at the University of California celebrated the first time they (or anyone) got computers to ‘speak’ to one another.

It was on October 29, 1969, that Kleinrock and his team are credited for giving birth to the Internet by getting a computer at UCLA to “talk” to another one at a research institute.

One small step indeed, considering where we are today, with the proliferation of online social networking and content sharing that is now commonplace in society.

But Kleinrock is quick to note that, although 40 years have past, the Internet is merely coming of age in terms of its impact on society.

 “It’s a teenager now. It’s learned some things but it has a long way to go. It’s behaving erratically, but it’s given enormous gratification to its parents and the community.”

Interestingly enough, this view is shared by Gary Vaynerchuk, who is currently leading the way for a new wave of individuals leveraging web 2.0 and the whole social networking movement via the Internet.

In a recent speech, Gary proclaims ‘the Internet hasn’t even had sex yet!’

Not sure how this applies to selling real estate?

Check out this video of Gary’s speech, where he describes his ability to successfully “scale up” his customer service and brand building by networking with people across the Internet using web 2.0.

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Create Quality Content to become the Neighbourhood Expert

September 20, 2009

teresaThe legendary real estate blogger Teresa Boardman of Saint Paul, Minnesota gives us the goods on the power of content in developing community connections.

Posted on ‘The Real Estate Tomato – Juicy Blogging Advice for Realtors’ blog, Boardman highlights the multiplier effect that creating unique and interesting content can have on your business as a real estate professional.

We all know that measuring the actual return on investment for social networking is difficult, if not impossible.

However, anecdotal evidence from ‘veteran’ real estate bloggers, such as Ms. Boardman (4 years!), are a great motivator to get out there and own your niche!

New to real estate blogging? Check out the Saint Paul blog and do what they do….seriously.


Swanepoel Discusses Web 2.0 for Realtors

March 30, 2009

trendsThe 2009 Swanepoel Trends Report came out last month. The Report is widely acknowledged as the most comprehensive Report covering change in the real estate business.

This is an annual report, authored by Stefan Swanepoel, which summarizes the preceding year and details the most significant trends, innovation and new business models impacting the real estate business.  

Although, there is a price for this report, you can check out a great video below of Mr. Swanepoel describing the latest social networking and web 2.0 tools available for today’s real estate agent.


Twitter How-to Guide for Real Estate Agents

March 23, 2009

twitter2Word up to Mike Andrew’s Real Estate Tips & Technology blog for pointing us to Twitter for Real Estate – A Guide on How to Do It.

The guide was originally put together by Nicole Nikolay from MyTechOpinion and is ideal for those real estate agents looking to generate leads through social networking.

For those who don’t know about Twitter, the best way to describe it can be found on the Twitter website: 

If you aren’t familiar with Twitter, it is one of those things that sounds totally ridiculous and stupid when you first hear about it. But once you start using it, you realize how much fun it is.

Not only is it fun, it is a fast and easy way to connect with like-minded people, such as home buyers and sellers.

After reading, we decided to create an account of our own and were amazed by the results.  Check us out at http://twitter.com/uniquehomesites

Within 48 hours of creating a Twitter account, we had established a connection with over 70 individuals in the real estate marketplace across Canada, North America, and worldwide.

The number of people who Tweet is now around 6 million and traffic to the web site has grown a staggering 600% in the past 12 months.

You or your sales agents need to download this guide today!


What do Wine and Real Estate have in common?

January 24, 2009

662Nothing, really…. but Gary Vaynerchuk from Wine Library TV sure knows how to inspire a crowd, just as he did as a keynote speaker at the 2009 Inman Real Estate Connect conference last week in New York City.

While some struggle to see the bridge between what Gary preaches and the professional realtor, no one can deny the success Gary has had in using Internet technology to build his personal and professional brands.

The following video was shot from the flip phone of someone at the conference. Check it out and let us know what you think.


Discover video marketing techniques in the blogosphere!

January 20, 2009

Peyman Aleagha from GeekEstate blog writes a great posting on the use of online video for real estate maclocktowerrketing.

For those real estate agents considering a video marketing campaign, this is a must read.

Here’s an excerpt:

What percentage of your real estate customers come from out of your area? They need information about the area, attractions, natural beauty, parks, schools and more. But, they also want to SEE what all of this looks like. Photos are great, but video rocks!

Joel Burslem from the Future of Real Estate Marketing blog (who knew he’s Canadian?) also comments on the use of video on his posting entitled Video Isn’t Just About Your Listings.


Use Wikipedia Content in your Web Marketing

December 14, 2008

wikiWe’ve discussed on this blog before about creating a niche for yourself in the real estate marketplace.

Indeed, many sales and rental agents have achieved success through marketing to a specific group or community, ranging from student rentals to luxury sales.

If your niche is geography-specific ( or any niche, really), you can easily enhance your web presence using neighbourhood content from wikipedia.com.

Wikipedia is a free, online encyclopedia project. There are roughly 10 million articles written collaboratively by volunteers around the world… this includes articles about your neighbourhood!

By searching wikipedia’s vast library for your neighbourhood, you will likely find valuable demographic, historical, and community events information, which can be re-used on your own web page.

You can start your search here:

Neighbourhoods in Alberta

Neighbourhoods in British Columbia

Neighbourhoods in Manitoba

Neighbourhoods in New Brunswick

Neighbourhoods in Newfoundland and Labrador

Neighbourhoods in Nova Scotia

Neighbourhoods in Ontario

Neighbourhoods in Prince Edward Island

Neighbourhoods in Quebec

Neighbourhoods in Saskatchewan