Prudential Connecticut Realty develops Single Property Websites

January 29, 2009

prulogoA recent posting on GeekEstate blog by Vincent Socci, Marketing Manager of Prudential Connecticut Realty, discusses the benefits of single property websites.

Living in a web 2.0 world, consumers are demanding fresher and more descriptive information about homes for sale…. single-property sites are exceptional ways to not only ‘seal the deal’ by wowing your sellers but are also a great marketing tool that allow you to center your marketing strategy around an easy to remember URL. 

According to the blog post (and ensuing comments), it appears that Prudential Conneticut have taken the lead by developing their own exclusive single property website technology – Home Suite. Nice work Vincent!

If you are a broker operating in Canada and would like to have single property websites available to your agents, contact us at Base 10 Web Solutions

Here is a sample of our clients’ property websites:

http://www.5545dickinsonstreet.com/

http://www.635caracaradrive.com/

http://www.11cathcartsquare.com/

http://www.5354kilbylane.com/

 

 

 


Facebook Marketing for Real Estate Professionals

March 13, 2008

facebook.gifJoel Burslem, on his the Future of Real Estate Marketing blog, recently describes how Facebook does not allow real estate professionals to post their listings on its free marketplace.

However, Facebook does permit the display of listings on their pay-per-click Social Ad network.

Social ads are basically small advertisments that are visible to users as they browse Facebook to connect with their friends.

Each ad consists of a small photo, a brief text, and a hyperlink to more details – ideal for a property listing!

The good thing about a Social Ad is that you specify how much you want to pay when people click on your ad.

It also allows you to target Facebook users by age, gender, location, and interests, which means your ad will only be displayed to those most likely interested in what you are selling.

You could even try targetting your selling clients’ social network so that they (or their friends) will see their home on Facebook! 

With Facebook, you can also build a customized ‘Page’ for your business, where you can post photos, video, announcements, etc..

Benjamin Bach, a commentator from Kichener-Waterloo on the agentgenius.com blog, provides some advice to real estate professionals on how to enhance their social networks and generate more leads via Facebook.

He suggests building a profile with your target client or market in mind and warns of the negative impact a bad profile can have in today’s information age.

Bach explains, “There is one Broker / Manager of a real estate company here who currently has this up on his profile: “Dieter is a High School Stoner.””

Dieter could be the best agent in town, but would you really want to list with him if this was all you knew about him?
 


Introducing Alex Lukey as Approved UniqueHomeSites Photographer

February 22, 2008

alex.jpgOttawa-area real estate professionals can now benefit from having a UniqueHomeSites single property website, complete with the professional real estate photography services of Alex Lukey Photography.

As an approved vendor for UniqueHomeSites, Alex is able to provide his photographic services package to real estate professionals in the Ottawa area for a competitive price.

This includes a visit to the property to capture up to 20 web-ready still photos, and 3 panoramic images, and all the features and benefits associated with a UniqueHomeSite, including a unique domain name (i.e.www.123UniqueStreet.com) and hosting of the site for one year.


Homes and Land Magazine expands to new Canadian centres

February 7, 2008

hal_logo.gifAs further evidence that print advertising is not dead, real estate media company Homes & Land announced this week that it grew its magazine franchise division by 7.5 percent to 340 franchises in 2007.

While most agents will agree that placing their listings in these types of magazines likely won’t sell a home any faster, they will certainly agree that selling clients love to see their home showcased in high-gloss print.

Furthermore, prospective homebuyers (and the general population) love to browse through magazines like Homes and Land to see what’s on the market, which raises the profile of advertising agents within the community.

To help leverage their investment in print advertising, some of our clients have found that the unique domain names (i.e. www.123UniqueStreet.com) that come with our single property websites are a great way to ‘drive’ traffic to their presence on the web.

When readers see the easy-to-remember domain name, they are more likely to visit the property online, where they can access more photos, video, school information, and neighbourhood demographics.  

Additional Homes and Lands franchises can now be found in Red Deer and central Alberta; Muskoka, Haliburton and Parry Sound, Ontario; London, St. Thomas and Woodstock, Ontario; Mississauga, Brampton and Caledon, Ontario; York Region, Ontario; Niagara Region, Ontario and Montreal to Mont-Tremblant, Quebec.


Adding Value to your Service as a Real Estate Agent

January 21, 2008

deal.jpgThe Internet marketing experts at Real Estate Geeks discuss their top ten value-added services that real estate professionals can offer in their Listing/Buyer Presentations to help seal the deal.

Here is a summary:

  1. Automated Showing Feedback systems
    Homefeedback.com and Feedbackcentral.com offer web-based feedback requests from showing agents, which automatically e-mail viewer feedback to both the agent and the selling client. For more information on automated showing feedback systems, Internet marketing expert Michael Russer (aka Mr. Internet) discusses them in a recent Realtor.org article.
  2. Single Property Websites
    For real estate professionals in Canada, UniqueHomeSites.com are an affordable (less than $70 per site) and effective way to win listings.Selling clients love the fact that you will create a website dedicated to their home.
  3. Syndication of their listing to online classified websites
    Check out our recent blog entry on this topic for a list of Canadian-friendly classified sites. (Note: check with your broker before submitting your listing to these sites as there are sometimes rules against it)
  4. Professional Property Photography and Multiple MLS Photos
    According to recent surveys, the number one thing that Internet home searchers look for during their search is photos. If required, hire a professional photographer and/or include as many photos of the property (and surrounding neighbourhood) as possible.
  5. Add the listing as a featured listing in your local glossy real estate magazine
    We know that the Internet has shifted advertising value away from print, but the fact is, clients love to see their home showcased in these publications. Plus, the unique domain name (i.e. www.123UniqueStreet.com) from your single property website can be used in the ad to easily point interested parties directly to the web listing. 
  6. Make use of video to showcase the listing and upload to YouTube.com
    Not only will this increase the search engine rankings for the property, it will surely impress both the seller and the prospective buyer.

Tips for Real Estate Agents to Justify Their Commission

January 7, 2008

111ways.jpg

RISMedia.com recently posted an article entitled “Eight Ways to Justify Your Commission“, which provides real estate agents some quick tips in offering their clients complete transparency while winning them over at the same time. 

The article is authored by Michael Soon Lee, longtime real estate agent, professional speaker, and author of the new book “111 Ways to Justify Your Commission“.

“Thanks to the availability of listings over the Internet and the rising prices of homes across the country, over the past ten years consumers are increasingly questioning the value of the commissions paid to real estate professionals.” Lee explains, “today we have to explain our value if we want to be fairly compensated.”

Some great tips include showing a pie chart about how small the commission actually is after split between the buying agent, brokers cut, listing expenses, and taxes.

Of course, we believe that single property websites from UniqueHomeSites.com are a great way to help justify your commission with selling clients. A do-it-yourself website can be created in minutes for under $70.

Transparent Real Estate blog also points to an excellent slideshow by a real estate team in California to describe to their clients how their internet marketing plan differentiates them from the competition.     


Digital imaging software provides do-it-yourself slideshow solution, easy export to YouTube

December 7, 2007

image002.gifImagematics, producer of a digital imaging software called StillMotion, recently announced a product update, which allows users to publish slideshows produced with StillMotion directly to YouTube.com! (thanks to Larry Lohram over at the Photography for Real Estate blog for making us aware of this!)

StillMotion is described as an easy-to-use and affordable slideshow oriented multimedia presentation product.

In essence, the product lets you create slide show presentations from a set of property photos – an ideal tool for real estate agents wishing to go the extra mile for their selling clients.

According to the Imagematics website, their StillMotion software provides a highly visual menu system that quickly lets even a beginner create professional and compelling presentation of their images.

Once complete, users can export their presentations to YouTube.com with the help of an easy-to-follow set of instructions.

This software offers a great complement to our single property website solution in that we feature seamless integration with content posted on YouTube.

UniqueHomeSite users simply copy the unique URL that is assigned to their YouTube video, and paste it into their UniqueHomeSites.com control panel.