As further evidence that print advertising is not dead, real estate media company Homes & Land announced this week that it grew its magazine franchise division by 7.5 percent to 340 franchises in 2007.
While most agents will agree that placing their listings in these types of magazines likely won’t sell a home any faster, they will certainly agree that selling clients love to see their home showcased in high-gloss print.
Furthermore, prospective homebuyers (and the general population) love to browse through magazines like Homes and Land to see what’s on the market, which raises the profile of advertising agents within the community.
To help leverage their investment in print advertising, some of our clients have found that the unique domain names (i.e. www.123UniqueStreet.com) that come with our single property websites are a great way to ‘drive’ traffic to their presence on the web.
When readers see the easy-to-remember domain name, they are more likely to visit the property online, where they can access more photos, video, school information, and neighbourhood demographics.
Additional Homes and Lands franchises can now be found in Red Deer and central Alberta; Muskoka, Haliburton and Parry Sound, Ontario; London, St. Thomas and Woodstock, Ontario; Mississauga, Brampton and Caledon, Ontario; York Region, Ontario; Niagara Region, Ontario and Montreal to Mont-Tremblant, Quebec.