Create Quality Content to become the Neighbourhood Expert

September 20, 2009

teresaThe legendary real estate blogger Teresa Boardman of Saint Paul, Minnesota gives us the goods on the power of content in developing community connections.

Posted on ‘The Real Estate Tomato – Juicy Blogging Advice for Realtors’ blog, Boardman highlights the multiplier effect that creating unique and interesting content can have on your business as a real estate professional.

We all know that measuring the actual return on investment for social networking is difficult, if not impossible.

However, anecdotal evidence from ‘veteran’ real estate bloggers, such as Ms. Boardman (4 years!), are a great motivator to get out there and own your niche!

New to real estate blogging? Check out the Saint Paul blog and do what they do….seriously.


Swanepoel Discusses Web 2.0 for Realtors

March 30, 2009

trendsThe 2009 Swanepoel Trends Report came out last month. The Report is widely acknowledged as the most comprehensive Report covering change in the real estate business.

This is an annual report, authored by Stefan Swanepoel, which summarizes the preceding year and details the most significant trends, innovation and new business models impacting the real estate business.  

Although, there is a price for this report, you can check out a great video below of Mr. Swanepoel describing the latest social networking and web 2.0 tools available for today’s real estate agent.

CREA reaches out to ‘next generation’ of realtors

February 7, 2009

the-next-generation_l1An article appeared in Business Edge News Magazine last week describing a new Canadian Real Estate Association (CREA) taskforce designed to help younger realtors survive in today’s marketplace.

According to the article, CREA is expecting a 3% decline in its membership to 97,000 members in 2009, but is bracing for additional declines in new licensees as markets begin to cool across the country and the home selling environment becomes much more challenging.   

“There’s a recognition that our next-generation realtors operate on a very different level than we do,” says Beth Crosbie, who heads the taskforce.

“This is an effort to bring them in, because they’re our future leaders, and we want to make sure that the association is providing them with the right tools and services for their style of work.”

Crosbie is referring to Internet tools such as Facebook and YouTube, which are growing in importance for real estate agents in reaching potential home buyers and sellers.

At Base 10 Web Solutions, we couldn’t agree more with this approach. Thats why we develop products and services that are designed to help realtors survive in today’s Internet age.

Every day we see examples of real estate agents who have done little to enhance their web presence or participate in some form of social networking online.

We expect that, as a new generation of home buyer emerges, real estate agents who do not embrace technology will be left behind.

Certainly, many established real estate agents across Canada will continue to be successful due to an established referral network. However, the successful rookie realtor will need to be ahead of the technology curve.   

We ‘ll keep you posted on any results that are made public from the CREA taskforce.


What do Wine and Real Estate have in common?

January 24, 2009

662Nothing, really…. but Gary Vaynerchuk from Wine Library TV sure knows how to inspire a crowd, just as he did as a keynote speaker at the 2009 Inman Real Estate Connect conference last week in New York City.

While some struggle to see the bridge between what Gary preaches and the professional realtor, no one can deny the success Gary has had in using Internet technology to build his personal and professional brands.

The following video was shot from the flip phone of someone at the conference. Check it out and let us know what you think.

Facebook Marketing for Real Estate Professionals

March 13, 2008

facebook.gifJoel Burslem, on his the Future of Real Estate Marketing blog, recently describes how Facebook does not allow real estate professionals to post their listings on its free marketplace.

However, Facebook does permit the display of listings on their pay-per-click Social Ad network.

Social ads are basically small advertisments that are visible to users as they browse Facebook to connect with their friends.

Each ad consists of a small photo, a brief text, and a hyperlink to more details – ideal for a property listing!

The good thing about a Social Ad is that you specify how much you want to pay when people click on your ad.

It also allows you to target Facebook users by age, gender, location, and interests, which means your ad will only be displayed to those most likely interested in what you are selling.

You could even try targetting your selling clients’ social network so that they (or their friends) will see their home on Facebook! 

With Facebook, you can also build a customized ‘Page’ for your business, where you can post photos, video, announcements, etc..

Benjamin Bach, a commentator from Kichener-Waterloo on the blog, provides some advice to real estate professionals on how to enhance their social networks and generate more leads via Facebook.

He suggests building a profile with your target client or market in mind and warns of the negative impact a bad profile can have in today’s information age.

Bach explains, “There is one Broker / Manager of a real estate company here who currently has this up on his profile: “Dieter is a High School Stoner.””

Dieter could be the best agent in town, but would you really want to list with him if this was all you knew about him?