Canadian Realtors using Video – Re-visited

April 20, 2009

videoAbout a year and a half ago, we did a post on real estate agents in Canada who use video to market themselves and their property listings.

Given that video is rapidly becoming mainstream on the Internet, to the point where surfers/consumers are actually expecting it, we decided to re-visit the subject.

For this post, we searched YouTube for realtors in Canada and found a variety of video marketing techniques being used right now.

To see the complete results of our analysis, visit our recently created YouTube channel at http://www.youtube.com/uniquehs and have a look at our subscriptions.

Alternatively, have a look at some of the videos below that highlight some of the better uses of video that we found.

Matt Richling, of RE/MAX Affiliates Realty LTD, produced this video for one of his office listings:

Rich Zalaudek, of Homelife Benchmark Realty in White Rock, B.C., employs the professional video services of Video Openhouse for this listing presentation:

Team Cook of Royal LePage Team Realty in Ottawa, provides a more personal approach with voice-over descriptions of the property and neighbourhood.

Edmonton Realtor Sheldon Johnston, of Coldwell Banker Johnston Real Estate, discusses sales, listings, inventory, and first time home buyers in the Edmonton, Alberta, real estate market.

And, last but not least, Vancouver real estate agent Ian Watt of Sutton Group conducts a daily video blog, from his car of all places! This guy is often cited as one of the top video bloggers in North America.

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Discover video marketing techniques in the blogosphere!

January 20, 2009

Peyman Aleagha from GeekEstate blog writes a great posting on the use of online video for real estate maclocktowerrketing.

For those real estate agents considering a video marketing campaign, this is a must read.

Here’s an excerpt:

What percentage of your real estate customers come from out of your area? They need information about the area, attractions, natural beauty, parks, schools and more. But, they also want to SEE what all of this looks like. Photos are great, but video rocks!

Joel Burslem from the Future of Real Estate Marketing blog (who knew he’s Canadian?) also comments on the use of video on his posting entitled Video Isn’t Just About Your Listings.


Web services allow for easy distribution of real estate video podcasts

February 18, 2008

tubemogul.jpgReal estate professionals who produce video for their property listings can now benefit from a FREE video podcasting service offered by TubeMogul.com.

For those who don’t know, a podcast is a collection of digital files which are distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers.   

The TubeMogul web service provides its user with a single point for deploying uploads to the top video sharing sites such as YouTube.com, Google Video, and Yahoo Video.

TubeMogul’s analytic technology also aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched to effectively measure the impact of their marketing campaigns.

According to a recent RISMedia.com article, video has moved online in a big way and it’s use can be a huge differentiator for real estate professionals, helping build trust among existing and future clientele, as well as create a strong brand impression.

“Video can make a big impact on your marketing program, and of course, the Internet is where the buyers are. A big advantage of video over fixed content is that video involves more of the senses; it sells you and your service using sight, sound and emotion. When you communicate with your prospects through more of their senses, they become more engaged, and therefore, more likely to understand your message.”

Another popular video podcasting service is available at MLBroadcast.com, which is designed specifically for real estate professionals.

Michael Price, Co-Founder and President of MLBroadcast.com, was quoted as saying;

“Our service was designed to help real estate professionals take advantage of syndication technologies to distribute their listings and community content. Video sharing sites have matured into syndication destinations that provide not only additional traffic, but vast improvements in the ability for listings to be found in organic searches.”


Homebuyers want information before talking to a Real Estate Salesperson

February 11, 2008

home_buying.jpgAn article appeared on the Winnipeg Free Press website last week, discussing how the Internet has changed the way consumers shop for real estate.

The author, Deborah Bowers, draws interesting comparisons with other consumer market segments such as electronics, music, and books.

Real estate is a market segment in which the Web is having significant impact. In the past, interested customers would phone a Realtor’s paging service, leave their phone number, and wait in trepidation for real or perceived pressure to buy, sell or at least set up a meeting.

Today, the Internet has given even tire-kickers the expectation of being able to find out what they want, when they want it — in virtual anonymity.

To help Canadian real estate professionals cope with an increasing demand for more information, UniqueHomeSites.com packages information from a variety of sources into a content-rich single property website, offering a ‘unique’ online experience for homebuyers.

An easy-to-use site building wizard automatically generates integrated links for the real estate agent, offering neighbourhood mapping and demographics, property video, a school locator, unlimited photos, and a mortgage calculator.    


New Video Podcasting Service Benefits Real Estate Professionals

February 2, 2008

podcast.jpgThis week, a new web service was launched called WhatIWantRealEstate.com, which provides real estate profesionals with an easy and low-cost way to try their hand at video podcasting.

As an added bonus, the results can be fully integrated within our UniqueHomeSites.com single property websites.

Here’s how it works – First, register your contact information (inc. logo and profile pic) with WhatIWantRealEstate.com. Second, upload your property photos and enter a text description of the listing.

The rest is taken care of by the folks at WhatIWantRealEstate.com. What they do is take the listing information that you supply and develop it into a video. Then, they distribute it to a wide variety of search engines – all for a one-time fee of $50 per property.

According to CEO and Founder Ryan Hoback, “We place your video on Google, Yahoo, YouTube, Itunes, and many other directories to maximize the visibility. Our optimization strategies target viewers by geographic and keyword specific searches, so each viewing is highly targeted to localized areas.”

Once the property video podcast has been automatically uploaded to Google Video and YouTube by WhatIWantRealEstate, it can easily be integrated into your UniqueHomeSite.