Higher Levels of ‘Walkability’ Linked to Higher Home Values

August 25, 2009

walkscore-logo.gif

As reported on BuzzBuzzHome blog (weird name, great blog!), a new study shows that higher levels of ‘walkability’ are directly linked to higher home values.

The report, “Walking the Walk: How Walkability Raises Housing Values in U.S. Cities,” looked at 94,000 real-estate transactions in 15 markets across the U.S.

The report was commissioned by a group called CEO’s for Cities and uses the Walkscore web service that we have integrated within all of our UniqueHomeSites.

WalkScore allows you to view the ‘walkability’ of any known location, drawing in community points of interest from Google‘s vast directory of local stores, restaurants, schools, parks, etc. to calculate a walking distance score.

You can even interact with Walkscore to improve the walkability of your listings.

To improve your listings’ Walk Score, you can easily add and delete amenities yourself.

1. From the local amenities link on your UniqueHomeSite click on the “bigger map” link in the top right corner of the Walkscore box.

2. On the right, above the list of amenities is a link titled “missing something“. Click on this and follow the instructions to add the missing amenity to Google maps.

For any point of interest, you only have to add it once. It will be available for all your future listings for that neighbourhood. 

Its a great way to provide potential homebuyers with valuable information and perhaps fetch a higher price for your listings!

Advertisements

New Video Podcasting Service Benefits Real Estate Professionals

February 2, 2008

podcast.jpgThis week, a new web service was launched called WhatIWantRealEstate.com, which provides real estate profesionals with an easy and low-cost way to try their hand at video podcasting.

As an added bonus, the results can be fully integrated within our UniqueHomeSites.com single property websites.

Here’s how it works – First, register your contact information (inc. logo and profile pic) with WhatIWantRealEstate.com. Second, upload your property photos and enter a text description of the listing.

The rest is taken care of by the folks at WhatIWantRealEstate.com. What they do is take the listing information that you supply and develop it into a video. Then, they distribute it to a wide variety of search engines – all for a one-time fee of $50 per property.

According to CEO and Founder Ryan Hoback, “We place your video on Google, Yahoo, YouTube, Itunes, and many other directories to maximize the visibility. Our optimization strategies target viewers by geographic and keyword specific searches, so each viewing is highly targeted to localized areas.”

Once the property video podcast has been automatically uploaded to Google Video and YouTube by WhatIWantRealEstate, it can easily be integrated into your UniqueHomeSite.


Digital imaging software provides do-it-yourself slideshow solution, easy export to YouTube

December 7, 2007

image002.gifImagematics, producer of a digital imaging software called StillMotion, recently announced a product update, which allows users to publish slideshows produced with StillMotion directly to YouTube.com! (thanks to Larry Lohram over at the Photography for Real Estate blog for making us aware of this!)

StillMotion is described as an easy-to-use and affordable slideshow oriented multimedia presentation product.

In essence, the product lets you create slide show presentations from a set of property photos – an ideal tool for real estate agents wishing to go the extra mile for their selling clients.

According to the Imagematics website, their StillMotion software provides a highly visual menu system that quickly lets even a beginner create professional and compelling presentation of their images.

Once complete, users can export their presentations to YouTube.com with the help of an easy-to-follow set of instructions.

This software offers a great complement to our single property website solution in that we feature seamless integration with content posted on YouTube.

UniqueHomeSite users simply copy the unique URL that is assigned to their YouTube video, and paste it into their UniqueHomeSites.com control panel.


YouTube Launches Canadian Version!

November 6, 2007

pic_youtubelogo_123x63.gifMatt Hartley writes a report on the Globe and Mail website discussing today’s announcement that the popular video sharing web service YouTube now has a Canadian version – www.YouTube.ca .

For those who don’t know, YouTube is owned by parent company Google Inc., which purchased the then-fledgling video hosting site one year ago for $1.76-billion (U.S.).

In the past, we have discussed the benefits for real estate agents in Canada who use YouTube to market their listings (see ‘YouTube and Real Estate Marketing’ or ‘Real Estate Agents Use Video to Market Property Listings’).

We also encourage property sellers to use our UniqueHomeSites service, which allows for an easy integration of YouTube content into a single property website.

Today’s announcement should only enhance the benefits of video marketing for real estate as the website has now become more country-specific.

YouTube believes that by creating country-specific sites, users will have an easier time finding the relevant videos they are looking for. Canadian users uploading videos will be afforded greater exposure on the Canadian site, which will then raise their profile on the international parent site, youtube.com.


Web Application Allows Home Buyers to Determine ‘Walkability’ of Property Listings

October 31, 2007

walkscore-logo.gif

As reported on BuzzBuzzHome blog (weird name, great blog!), a new study shows that higher levels of ‘walkability’ are directly linked to higher home values.

The report, “Walking the Walk: How Walkability Raises Housing Values in U.S. Cities,” looked at 94,000 real-estate transactions in 15 markets across the U.S.

The report was commissioned by a group called CEO’s for Cities and uses the Walkscore web service that we have integrated within all of our UniqueHomeSites.

WalkScore allows you to view the ‘walkability’ of any known location, drawing in community points of interest from Google‘s vast directory of local stores, restaurants, schools, parks, etc. to calculate a walking distance score.

You can even interact with Walkscore to improve the walkability of your listings.

To improve your listings’ Walk Score, you can easily add and delete amenities yourself.

1. From the local amenities link on your UniqueHomeSite click on the “bigger map” link in the top right corner of the Walkscore box.

2. On the right, above the list of amenities is a link titled “missing something“. Click on this and follow the instructions to add the missing amenity to Google maps.

For any point of interest, you only have to add it once. It will be available for all your future listings for that neighbourhood. 

Its a great way to provide potential homebuyers with valuable information and perhaps fetch a higher price for your listings!


Sellers of Real Estate in Canada Examine Alternative Listing Websites

October 27, 2007

image2b.jpg

With the evolution of the Internet and a growing number of free listing websites available, sellers of real estate in Canada are presented with an opportunity to expose their properties to an ever-expanding Internet audience.

Real estate agents in Canada currently have exclusive access to posting their listings on a national mls (www.mls.ca), which is a cooperative system for the 82,000+ members of the Canadian Real Estate Association (CREA), working through Canada’s 99 real estate boards and 11 provincial/territorial associations.

Canada’s national MLS is great for home buyers as it is a one-stop, comprehensive listing of all properties currently listed by real estate agents across the country.

However, many homebuyers are looking at alternative real estate listing websites to search for property, particularly with a growing number of private sellers in the market.

We have compiled a list of websites, where you can manually post your property for sale on the Internet – completely free of charge.

Simply click on the links below to get started.

If any of our readers have other Canadian-friendly listing sites, we’d love to hear from you.

http://base.google.com

http://lycos.canada.oodle.com/post/

http://www.edgeio.com/el-edit

www.usedcanada.com

www.livedeal.ca

www.kijiji.ca

www.craigslist.org


Real Estate Agents use Video to Market Property Listings

October 13, 2007

pic_youtubelogo_123x63.gifWith streaming video now becoming the norm on the Web, some real estate agents are reaching out to an ever-growing population of Internet buyers by posting video of their property listings on free web services, such as YouTube.com and Google Video.

The advantage of posting property videos on such websites is that it exposes the listing to hundreds of thousands of Internet surfers.

From a homebuyers perspective, video also offers the ultimate ‘virtual tour’ experience.

With the UniqueHomeSites.com, real estate agents in Canada can now seamlessly integrate property videos posted on YouTube.com directly into a single property website!

A quick scan of YouTube for real estate in Canada reveals some great examples of agents who are currently using video to market their listings.

As you will see, some agents do their own video production, while others employ a professional videographer.

One of the more interesting approaches comes from the Thomas and Sally Cook team of Re/Max Hallmark Realty in Toronto, where they actually interview the homeseller, who discusses the unique characteristics of the home, as well as the neighbourhood amenities. (see video below)

Either way, these are the types of agents who will succeed in capturing the attention of the growing number of Intenet-savvy buyers.

Red Door Realty – Halifax, Nova Scotia

The Bagogloo Team – Re/Max Nova, Halifax, Nova Scotia 

Bob Blake Royal Lepage Team Realty, Ottawa, Ontario

Thomas and Sally Cook Team Hallmark Re/Max, Toronto, Ontario