Higher Levels of ‘Walkability’ Linked to Higher Home Values

August 25, 2009

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As reported on BuzzBuzzHome blog (weird name, great blog!), a new study shows that higher levels of ‘walkability’ are directly linked to higher home values.

The report, “Walking the Walk: How Walkability Raises Housing Values in U.S. Cities,” looked at 94,000 real-estate transactions in 15 markets across the U.S.

The report was commissioned by a group called CEO’s for Cities and uses the Walkscore web service that we have integrated within all of our UniqueHomeSites.

WalkScore allows you to view the ‘walkability’ of any known location, drawing in community points of interest from Google‘s vast directory of local stores, restaurants, schools, parks, etc. to calculate a walking distance score.

You can even interact with Walkscore to improve the walkability of your listings.

To improve your listings’ Walk Score, you can easily add and delete amenities yourself.

1. From the local amenities link on your UniqueHomeSite click on the “bigger map” link in the top right corner of the Walkscore box.

2. On the right, above the list of amenities is a link titled “missing something“. Click on this and follow the instructions to add the missing amenity to Google maps.

For any point of interest, you only have to add it once. It will be available for all your future listings for that neighbourhood. 

Its a great way to provide potential homebuyers with valuable information and perhaps fetch a higher price for your listings!


Century 21 reaches out to Consumers with Web 2.0

March 19, 2008

c21.jpgWith many real estate agencies stuck in the Internet dark ages, it is refreshing to see how companies like Century 21 have enhanced their web presence with consumer-friendly initiatives.

Take Century21.ca, for example. Their website was recently recognized by Joel Burslem, founder of Future of Real Estate Marketing, as one of his favorite real estate search experiences on line today.

It includes a blog and an awesome new Google map search functionality, which displays the locations of their listings. 

Meanwhile, Century21.com just launched its own YouTube channel. Aimed at sellers, buyers and enthusiasts, the Channel will provide the opportunity for customers and agents to create and submit user-generated content. 

“The CENTURY 21 System understands that in order to serve our clients and meet the demands of today’s market, we must lead the industry with the most current home buying and selling platforms,” said Robert Schwartz , vice president of national marketing for Century 21 Real Estate LLC. “During the next year we will continue to build on this momentum with additional Web-based innovations to help our agents and our clients navigate the world of real estate in a digital era.”

At Base10, we promote the use of web 2.0 and thats why we have an integrated set of features in our UniqueHomeSites.com product, which allow Canadian real estate professionals to better serve consumers through compelling web content.


Homebuyers want information before talking to a Real Estate Salesperson

February 11, 2008

home_buying.jpgAn article appeared on the Winnipeg Free Press website last week, discussing how the Internet has changed the way consumers shop for real estate.

The author, Deborah Bowers, draws interesting comparisons with other consumer market segments such as electronics, music, and books.

Real estate is a market segment in which the Web is having significant impact. In the past, interested customers would phone a Realtor’s paging service, leave their phone number, and wait in trepidation for real or perceived pressure to buy, sell or at least set up a meeting.

Today, the Internet has given even tire-kickers the expectation of being able to find out what they want, when they want it — in virtual anonymity.

To help Canadian real estate professionals cope with an increasing demand for more information, UniqueHomeSites.com packages information from a variety of sources into a content-rich single property website, offering a ‘unique’ online experience for homebuyers.

An easy-to-use site building wizard automatically generates integrated links for the real estate agent, offering neighbourhood mapping and demographics, property video, a school locator, unlimited photos, and a mortgage calculator.    


Marketing Tips for 2008 from the Experts at Real Estate Connect

January 31, 2008

connect.jpgTwice a year, InmanNews holds a Real Estate Connect conference, where leaders in real estate and mortgage come together with top technology executives to promote change and innovation within the industry.

Topics range from that of real estate market conditions, interactive marketing, social media, Web 2.0, MLS, mapping, lead generation, blogging, user generated content, search engine marketing and search engine optimization, online video, paperless technology and more.

Although many Realtors don’t have the budget to attend these types of events in person, the beauty of today’s technology allows us to check out the highlights via the Internet.

Joel Burslem of the Future of Real Estate Marketing blog effectively captured the thoughts of some of the experts on-hand at the conference and posted them on YouTube.com:

For a plethora of other video interviews, forum discussions, and general commentary from these events, it is worth checking out the InmanTV channel at WellcomeMat.com