February 11, 2008
An article appeared on the Winnipeg Free Press website last week, discussing how the Internet has changed the way consumers shop for real estate.
The author, Deborah Bowers, draws interesting comparisons with other consumer market segments such as electronics, music, and books.
Real estate is a market segment in which the Web is having significant impact. In the past, interested customers would phone a Realtor’s paging service, leave their phone number, and wait in trepidation for real or perceived pressure to buy, sell or at least set up a meeting.
Today, the Internet has given even tire-kickers the expectation of being able to find out what they want, when they want it — in virtual anonymity.
To help Canadian real estate professionals cope with an increasing demand for more information, UniqueHomeSites.com packages information from a variety of sources into a content-rich single property website, offering a ‘unique’ online experience for homebuyers.
An easy-to-use site building wizard automatically generates integrated links for the real estate agent, offering neighbourhood mapping and demographics, property video, a school locator, unlimited photos, and a mortgage calculator.
January 31, 2008
Twice a year, InmanNews holds a Real Estate Connect conference, where leaders in real estate and mortgage come together with top technology executives to promote change and innovation within the industry.
Topics range from that of real estate market conditions, interactive marketing, social media, Web 2.0, MLS, mapping, lead generation, blogging, user generated content, search engine marketing and search engine optimization, online video, paperless technology and more.
Although many Realtors don’t have the budget to attend these types of events in person, the beauty of today’s technology allows us to check out the highlights via the Internet.
Joel Burslem of the Future of Real Estate Marketing blog effectively captured the thoughts of some of the experts on-hand at the conference and posted them on YouTube.com:
For a plethora of other video interviews, forum discussions, and general commentary from these events, it is worth checking out the InmanTV channel at WellcomeMat.com.