Do You Have a Listing Syndication Strategy?

June 1, 2009

radiotowerAn interesting article appeared on the New York Times website the other day.

It discusses the trend among real estate professionals to ‘syndicate’ their listings for display on other websites, such as Zillow.com, as a strategy to increase their online presence.

Listing syndication is nothing new, but the trend towards more liberal distribution of listings is not without its critics.

In response to the article, real estate blogger Dave Phillips from Charlottesville, Virginia, explores the question of whether it makes sense for local MLS systems to send their listings data to listings aggregators.

Acting as somewhat of a devil’s advocate, Mr. Phillips presents arguments against syndication, stating concerns about Internet market dilution with so many sites doing the same thing.

In Canada, only Realtor.ca and some local Canadian real estate boards can claim that they are the sole source for ALL realtor listings within a particular market.

Meanwhile, listing aggregators such as Zoocasa.com go above and beyond for online consumers, offering a richer search experience including neighbourhood descriptions (from wikipedia), school information, home price comparisons, and even a commuter cost calculator.

At UniqueHomeSites.com, we want to know what Canadian real estate agents, brokers, and owners think about listing syndication.

Please feel free to comment below… we want to hear from you!

Also, check out this video from Greg Afarian from Zipvo Corporation.

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Canadian Realtors using Video – Re-visited

April 20, 2009

videoAbout a year and a half ago, we did a post on real estate agents in Canada who use video to market themselves and their property listings.

Given that video is rapidly becoming mainstream on the Internet, to the point where surfers/consumers are actually expecting it, we decided to re-visit the subject.

For this post, we searched YouTube for realtors in Canada and found a variety of video marketing techniques being used right now.

To see the complete results of our analysis, visit our recently created YouTube channel at http://www.youtube.com/uniquehs and have a look at our subscriptions.

Alternatively, have a look at some of the videos below that highlight some of the better uses of video that we found.

Matt Richling, of RE/MAX Affiliates Realty LTD, produced this video for one of his office listings:

Rich Zalaudek, of Homelife Benchmark Realty in White Rock, B.C., employs the professional video services of Video Openhouse for this listing presentation:

Team Cook of Royal LePage Team Realty in Ottawa, provides a more personal approach with voice-over descriptions of the property and neighbourhood.

Edmonton Realtor Sheldon Johnston, of Coldwell Banker Johnston Real Estate, discusses sales, listings, inventory, and first time home buyers in the Edmonton, Alberta, real estate market.

And, last but not least, Vancouver real estate agent Ian Watt of Sutton Group conducts a daily video blog, from his car of all places! This guy is often cited as one of the top video bloggers in North America.


Real Estate Boards Benefit from MLS Data Consolidation

March 26, 2008

inman.gifAnne St. Dennis, manager of industry relations, communications and public affairs for the Greater Montreal Real Estate Board, was recently interviewed on InmanTV.

During the interview, Anne provides insight into how real estate boards can benefit by working together to consolidate their MLS systems.

She discusses her experience in consolidating data standards in the province of Quebec, leading to improved services among board members.

In reference to mls.ca, she dispels the myth that Canada has a national MLS, describing the website as a property marketing and consumer search site.

A true MLS is one which is used for use solely for real estate board members (i.e. brokers and sales reps).

Services of an MLS include tools that help real estate agents, such as:

  • Advanced search tools for researching sales history
  • Statistical reporting
  • Agent website solutions
  • Personalized hotsheets
  • E-mail functions for sending CMAs, online reports and presentations
  • Other customizable reports 

Do quality real estate photographs help sell a home?

February 15, 2008

As an extreme (and hilarious) example of why good photography is important in marketing a property for sale on the Internet, here are a couple of YouTube videos showcasing some of the worst real estate photographs ever.

Amazingly Bad Videos of Homes For Sale

Unbelievably Bad Real Estate Photo Hall of Fame

Marketing Tips for 2008 from the Experts at Real Estate Connect

January 31, 2008

connect.jpgTwice a year, InmanNews holds a Real Estate Connect conference, where leaders in real estate and mortgage come together with top technology executives to promote change and innovation within the industry.

Topics range from that of real estate market conditions, interactive marketing, social media, Web 2.0, MLS, mapping, lead generation, blogging, user generated content, search engine marketing and search engine optimization, online video, paperless technology and more.

Although many Realtors don’t have the budget to attend these types of events in person, the beauty of today’s technology allows us to check out the highlights via the Internet.

Joel Burslem of the Future of Real Estate Marketing blog effectively captured the thoughts of some of the experts on-hand at the conference and posted them on YouTube.com:

For a plethora of other video interviews, forum discussions, and general commentary from these events, it is worth checking out the InmanTV channel at WellcomeMat.com