Re/Max Canada Introduces ‘Fit-to-Sell’ Home Staging Program

March 17, 2009

fittosellAs home selling conditions across Canada shift to a buyers market, Re/Max Canada has taken steps to ensure that sellers have the information required to prepare their homes for sale through staging.

According to Michael Polzler, Executive Vice President and Regional Director for RE/MAX Ontario-Atlantic Canada, there are three major factors that come into play when selling a home – location, price, and condition of the home.

The idea behind their recently announced ‘Fit-to-Sell’ program is simple – focus on the condition of the home, as this is the one factor that a seller can influence directly.

Through the assistance of staging expert Carla Woolnough, RE/MAX has created a comprehensive package of videos and checklists on the top 10 priorities for preparing a property for sale, which are available online to the public at

At Base 10, we also believe that home sellers across the country will have to go the extra mile when marketing a home for sale in an increasingly challenging environment.

Activities such as home staging, professional photography, and single property websites are expected to become much more important during the home selling process.


Sears Canada Launches ‘Certified Agent’ benefits

March 10, 2009


According to a press release last week from Sears Canada, the company has launched a Certified Real Estate Services program in the Greater Toronto Area.

Certification allows qualified sales agents to provide their buying and/or selling customers with 0.6% of the home’s selling price in Sears gift cards.

For example, a $250,000 sale price will get the home buyer or seller a $1,500 Sear gift card.

Sears Certified Agents are from leading brokerages, and are thoroughly reviewed for their sales abilities, licensing and professional achievements. They possess at least three years experience, and are knowledgeable and dedicated in the complete real estate process including: listing, home searches, negotiations and closing.

Currently servicing the GTA bordered by Oakville, Newmarket and Oshawa, they have expertise in their markets and know property values for the area, understanding unique benefits and issues of their communities.”

We’re not exactly sure how one becomes a certified agent. However, the services is operated by QV Realty Inc. in Toronto:

Phone:       647.728.4817

Toll-Free:     1.877.SEARS.51



Discover video marketing techniques in the blogosphere!

January 20, 2009

Peyman Aleagha from GeekEstate blog writes a great posting on the use of online video for real estate maclocktowerrketing.

For those real estate agents considering a video marketing campaign, this is a must read.

Here’s an excerpt:

What percentage of your real estate customers come from out of your area? They need information about the area, attractions, natural beauty, parks, schools and more. But, they also want to SEE what all of this looks like. Photos are great, but video rocks!

Joel Burslem from the Future of Real Estate Marketing blog (who knew he’s Canadian?) also comments on the use of video on his posting entitled Video Isn’t Just About Your Listings.

Recent Survey Profiles Canadian First-Time Homebuyers

February 26, 2008

fthome.jpgA recent report by Genworth Financial profiles the first-time homebuyers market in Canada using results from a survey it conducted in December 2007 among 963 Canadians who recently purchased their first home, or were intending to do so.

Here are some highlights:

  • Canadian first-time home buyers remain confident in the stability of the housing market and are not overly concerned about the potential for declining home values.
  • The top concerns identified by respondents are high monthly payments (63%), rising interest rates (59%) and increasing property taxes (56%).
  • 68% of first-time buyers would prefer a newer home, and 65% want a modern, open floor plan
  • Roughly half of respondents (52%) sought 5-year mortgage terms, with almost one-quarter (23%) preferring terms of seven years or more.
  • Roughly 48% of respondents were very likely to use the Internet to research the homebuying process or to search for the neighbourhood that meets their needs and lifestyle

For complete details, check out the Genworth Financial Canada website or click here to access the report directly.

Homes and Land Magazine expands to new Canadian centres

February 7, 2008

hal_logo.gifAs further evidence that print advertising is not dead, real estate media company Homes & Land announced this week that it grew its magazine franchise division by 7.5 percent to 340 franchises in 2007.

While most agents will agree that placing their listings in these types of magazines likely won’t sell a home any faster, they will certainly agree that selling clients love to see their home showcased in high-gloss print.

Furthermore, prospective homebuyers (and the general population) love to browse through magazines like Homes and Land to see what’s on the market, which raises the profile of advertising agents within the community.

To help leverage their investment in print advertising, some of our clients have found that the unique domain names (i.e. that come with our single property websites are a great way to ‘drive’ traffic to their presence on the web.

When readers see the easy-to-remember domain name, they are more likely to visit the property online, where they can access more photos, video, school information, and neighbourhood demographics.  

Additional Homes and Lands franchises can now be found in Red Deer and central Alberta; Muskoka, Haliburton and Parry Sound, Ontario; London, St. Thomas and Woodstock, Ontario; Mississauga, Brampton and Caledon, Ontario; York Region, Ontario; Niagara Region, Ontario and Montreal to Mont-Tremblant, Quebec.

New Video Podcasting Service Benefits Real Estate Professionals

February 2, 2008

podcast.jpgThis week, a new web service was launched called, which provides real estate profesionals with an easy and low-cost way to try their hand at video podcasting.

As an added bonus, the results can be fully integrated within our single property websites.

Here’s how it works – First, register your contact information (inc. logo and profile pic) with Second, upload your property photos and enter a text description of the listing.

The rest is taken care of by the folks at What they do is take the listing information that you supply and develop it into a video. Then, they distribute it to a wide variety of search engines – all for a one-time fee of $50 per property.

According to CEO and Founder Ryan Hoback, “We place your video on Google, Yahoo, YouTube, Itunes, and many other directories to maximize the visibility. Our optimization strategies target viewers by geographic and keyword specific searches, so each viewing is highly targeted to localized areas.”

Once the property video podcast has been automatically uploaded to Google Video and YouTube by WhatIWantRealEstate, it can easily be integrated into your UniqueHomeSite.

Marketing Tips for 2008 from the Experts at Real Estate Connect

January 31, 2008

connect.jpgTwice a year, InmanNews holds a Real Estate Connect conference, where leaders in real estate and mortgage come together with top technology executives to promote change and innovation within the industry.

Topics range from that of real estate market conditions, interactive marketing, social media, Web 2.0, MLS, mapping, lead generation, blogging, user generated content, search engine marketing and search engine optimization, online video, paperless technology and more.

Although many Realtors don’t have the budget to attend these types of events in person, the beauty of today’s technology allows us to check out the highlights via the Internet.

Joel Burslem of the Future of Real Estate Marketing blog effectively captured the thoughts of some of the experts on-hand at the conference and posted them on

For a plethora of other video interviews, forum discussions, and general commentary from these events, it is worth checking out the InmanTV channel at