Check out Jack Hillman, owner of Jumber Jack Photography in Ottawa.
He was also featured recently on the local news describing his business success as a real estate photographer.
We’ve discussed on this blog before about creating a niche for yourself in the real estate marketplace.
If your niche is geography-specific ( or any niche, really), you can easily enhance your web presence using neighbourhood content from wikipedia.com.
Wikipedia is a free, online encyclopedia project. There are roughly 10 million articles written collaboratively by volunteers around the world… this includes articles about your neighbourhood!
By searching wikipedia’s vast library for your neighbourhood, you will likely find valuable demographic, historical, and community events information, which can be re-used on your own web page.
You can start your search here:
This includes a visit to the property to capture up to 20 web-ready still photos, and 3 panoramic images, and all the features and benefits associated with a UniqueHomeSite, including a unique domain name (i.e.www.123UniqueStreet.com) and hosting of the site for one year.
Here is a summary:
In our last post, we discussed the importance of including neighbourhood photographs in your listing presentation on the web.
In fact, some agents have achieved success by becoming known as a neighbourhood expert among potential home buyers in their community.
RISMedia.com offers ten tips in a recent article entitled ‘Niche Marketing: How to Become a Neighborhood Expert’.
Here is a summary:
Internet speaker and consultant to the real estate industry, Michael Russer (aka Mr. Internet) explains:
“For generations, real estate professionals have been building their businesses by focusing on a neighborhood, developing their knowledge of the area and letting everyone know about it. Becoming a trusted resource in this manner is a time-tested winning strategy.”
Its no secret we think Larry Lohrman’s Photography for Real Estate blog is an excellent resource for real estate professionals. He offers really great tips from both a photographer and a real agents perspective.
For example, he recently posted a simple, yet important, reminder to real estate agents to include photos of a property’s neighbourhood when presenting a listing on the Internet.
“Buyers have to be attracted to the neighborhood before they are going to by a home there.” Larry says, “Since most slide-show virtual tour formats can accommodate large numbers of photos there’s really no reason to not have plenty of photos of the neighborhood on listings.”
In a related post, check out the Future of Real Estate Marketing blog (another great resource for real estate marketing tips!) for pointing to this impressive video, produced by a real estate agent in Chicago showing how they are the neighbourhood experts.
Check out this recent UniqueHomeSite for a property in St. Catharines, Ontario (check the panoramics) – http://www.9mariastreet.com/
RISMedia.com recently posted an article entitled “Eight Ways to Justify Your Commission“, which provides real estate agents some quick tips in offering their clients complete transparency while winning them over at the same time.
“Thanks to the availability of listings over the Internet and the rising prices of homes across the country, over the past ten years consumers are increasingly questioning the value of the commissions paid to real estate professionals.” Lee explains, “today we have to explain our value if we want to be fairly compensated.”
Some great tips include showing a pie chart about how small the commission actually is after split between the buying agent, brokers cut, listing expenses, and taxes.
Of course, we believe that single property websites from UniqueHomeSites.com are a great way to help justify your commission with selling clients. A do-it-yourself website can be created in minutes for under $70.
Transparent Real Estate blog also points to an excellent slideshow by a real estate team in California to describe to their clients how their internet marketing plan differentiates them from the competition.