Here is a summary:
Automated Showing Feedback systems
Homefeedback.com and Feedbackcentral.com offer web-based feedback requests from showing agents, which automatically e-mail viewer feedback to both the agent and the selling client. For more information on automated showing feedback systems, Internet marketing expert Michael Russer (aka Mr. Internet) discusses them in a recent Realtor.org article.
Single Property Websites
For real estate professionals in Canada, UniqueHomeSites.com are an affordable (less than $70 per site) and effective way to win listings.Selling clients love the fact that you will create a website dedicated to their home.
Syndication of their listing to online classified websites
Check out our recent blog entry on this topic for a list of Canadian-friendly classified sites. (Note: check with your broker before submitting your listing to these sites as there are sometimes rules against it)
Professional Property Photography and Multiple MLS Photos
According to recent surveys, the number one thing that Internet home searchers look for during their search is photos. If required, hire a professional photographer and/or include as many photos of the property (and surrounding neighbourhood) as possible.
Add the listing as a featured listing in your local glossy real estate magazine
We know that the Internet has shifted advertising value away from print, but the fact is, clients love to see their home showcased in these publications. Plus, the unique domain name (i.e. www.123UniqueStreet.com) from your single property website can be used in the ad to easily point interested parties directly to the web listing.
Make use of video to showcase the listing and upload to YouTube.com
Not only will this increase the search engine rankings for the property, it will surely impress both the seller and the prospective buyer.