Canadian Realtors using Video – Re-visited

April 20, 2009

videoAbout a year and a half ago, we did a post on real estate agents in Canada who use video to market themselves and their property listings.

Given that video is rapidly becoming mainstream on the Internet, to the point where surfers/consumers are actually expecting it, we decided to re-visit the subject.

For this post, we searched YouTube for realtors in Canada and found a variety of video marketing techniques being used right now.

To see the complete results of our analysis, visit our recently created YouTube channel at http://www.youtube.com/uniquehs and have a look at our subscriptions.

Alternatively, have a look at some of the videos below that highlight some of the better uses of video that we found.

Matt Richling, of RE/MAX Affiliates Realty LTD, produced this video for one of his office listings:

Rich Zalaudek, of Homelife Benchmark Realty in White Rock, B.C., employs the professional video services of Video Openhouse for this listing presentation:

Team Cook of Royal LePage Team Realty in Ottawa, provides a more personal approach with voice-over descriptions of the property and neighbourhood.

Edmonton Realtor Sheldon Johnston, of Coldwell Banker Johnston Real Estate, discusses sales, listings, inventory, and first time home buyers in the Edmonton, Alberta, real estate market.

And, last but not least, Vancouver real estate agent Ian Watt of Sutton Group conducts a daily video blog, from his car of all places! This guy is often cited as one of the top video bloggers in North America.

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Re/Max Canada Introduces ‘Fit-to-Sell’ Home Staging Program

March 17, 2009

fittosellAs home selling conditions across Canada shift to a buyers market, Re/Max Canada has taken steps to ensure that sellers have the information required to prepare their homes for sale through staging.

According to Michael Polzler, Executive Vice President and Regional Director for RE/MAX Ontario-Atlantic Canada, there are three major factors that come into play when selling a home – location, price, and condition of the home.

The idea behind their recently announced ‘Fit-to-Sell’ program is simple – focus on the condition of the home, as this is the one factor that a seller can influence directly.

Through the assistance of staging expert Carla Woolnough, RE/MAX has created a comprehensive package of videos and checklists on the top 10 priorities for preparing a property for sale, which are available online to the public at www.fittosell.ca.

At Base 10, we also believe that home sellers across the country will have to go the extra mile when marketing a home for sale in an increasingly challenging environment.

Activities such as home staging, professional photography, and single property websites are expected to become much more important during the home selling process.