Prudential Connecticut Realty develops Single Property Websites

January 29, 2009

prulogoA recent posting on GeekEstate blog by Vincent Socci, Marketing Manager of Prudential Connecticut Realty, discusses the benefits of single property websites.

Living in a web 2.0 world, consumers are demanding fresher and more descriptive information about homes for sale…. single-property sites are exceptional ways to not only ‘seal the deal’ by wowing your sellers but are also a great marketing tool that allow you to center your marketing strategy around an easy to remember URL. 

According to the blog post (and ensuing comments), it appears that Prudential Conneticut have taken the lead by developing their own exclusive single property website technology – Home Suite. Nice work Vincent!

If you are a broker operating in Canada and would like to have single property websites available to your agents, contact us at Base 10 Web Solutions

Here is a sample of our clients’ property websites:





Educated consumers = less work, more money for Canadian real estate professionals

February 21, 2008

internet.jpgLloyd Frink, president of, posted an interesting article on, entitled For Tech-Savvy Consumers, Real Estate Agents are Still the Experts’.

The article discusses the recent phenomenon of websites (including offering consumers easy access to a wealth of information on local housing market conditions, neighbourhood information, and other homebuying tips.

This is a drastic change from the pre-Internet days when real estate agents were the gate-keepers of this type of information.

Should real estate professionals be concerned?

Not so, explains Mr. Frink: 

“A recent study by the California Association of Realtors reported that home buyers who used the Internet as a significant portion of their home-buying experience spent an average of two weeks with a Realtor looking at homes, compared to those who did not use the Internet, who spent an average of seven weeks looking for their home.

The wealth of tools and information available online takes away a lot of the “hand holding” traditionally expected of real estate agents, which allows them to take on a higher volume of clients, and ultimately, make more money.”

In fact, single property websites from offer Canadian real estate professionals the ability to harness the power of the Internet by automatically ‘pulling’ together relevant information from a variety of sources into a neatly packaged website, dedicated to a single listing.

With a UniqueHomeSite, consumers can browse everything related to a specific property, including photos, property descriptions, video, local schools, neighbourhood demographics, plus much more.

Not only do consumers benefit from the wealth of information available on the site, recipricol links back to the agents website makes it easy for them to make contact when they are ready to engage the agent to start a transaction.

Homes and Land Magazine expands to new Canadian centres

February 7, 2008

hal_logo.gifAs further evidence that print advertising is not dead, real estate media company Homes & Land announced this week that it grew its magazine franchise division by 7.5 percent to 340 franchises in 2007.

While most agents will agree that placing their listings in these types of magazines likely won’t sell a home any faster, they will certainly agree that selling clients love to see their home showcased in high-gloss print.

Furthermore, prospective homebuyers (and the general population) love to browse through magazines like Homes and Land to see what’s on the market, which raises the profile of advertising agents within the community.

To help leverage their investment in print advertising, some of our clients have found that the unique domain names (i.e. that come with our single property websites are a great way to ‘drive’ traffic to their presence on the web.

When readers see the easy-to-remember domain name, they are more likely to visit the property online, where they can access more photos, video, school information, and neighbourhood demographics.  

Additional Homes and Lands franchises can now be found in Red Deer and central Alberta; Muskoka, Haliburton and Parry Sound, Ontario; London, St. Thomas and Woodstock, Ontario; Mississauga, Brampton and Caledon, Ontario; York Region, Ontario; Niagara Region, Ontario and Montreal to Mont-Tremblant, Quebec.

New Video Podcasting Service Benefits Real Estate Professionals

February 2, 2008

podcast.jpgThis week, a new web service was launched called, which provides real estate profesionals with an easy and low-cost way to try their hand at video podcasting.

As an added bonus, the results can be fully integrated within our single property websites.

Here’s how it works – First, register your contact information (inc. logo and profile pic) with Second, upload your property photos and enter a text description of the listing.

The rest is taken care of by the folks at What they do is take the listing information that you supply and develop it into a video. Then, they distribute it to a wide variety of search engines – all for a one-time fee of $50 per property.

According to CEO and Founder Ryan Hoback, “We place your video on Google, Yahoo, YouTube, Itunes, and many other directories to maximize the visibility. Our optimization strategies target viewers by geographic and keyword specific searches, so each viewing is highly targeted to localized areas.”

Once the property video podcast has been automatically uploaded to Google Video and YouTube by WhatIWantRealEstate, it can easily be integrated into your UniqueHomeSite.

Using Neighbourhood Photos in Listing Presentations – Part 2

January 27, 2008

ttc.jpgLast week, we talked about the importance of including neighbourhood photos as part of your real estate listing presentations on the Internet.

We have noticed that it’s something not many real estate professionals do, even though prospective buyers who surf the net truly value these types of photos.

It gives internet buyers an additional flavour of what the neighbourhood has to offer in terms of services and amenities.

To give you a good example, Stevie Crawford of Royal Lepage Real Estate Services in Toronto recently created a UniqueHomeSite for a condo he is currently listing, where he included a number of neighbourhood photos, such as that of a nearby park, transit station, shopping, and the neighbourhood LCBO.

You can check out his listing here for inspiration! (Click on the Photos link)

Adding Value to your Service as a Real Estate Agent

January 21, 2008

deal.jpgThe Internet marketing experts at Real Estate Geeks discuss their top ten value-added services that real estate professionals can offer in their Listing/Buyer Presentations to help seal the deal.

Here is a summary:

  1. Automated Showing Feedback systems and offer web-based feedback requests from showing agents, which automatically e-mail viewer feedback to both the agent and the selling client. For more information on automated showing feedback systems, Internet marketing expert Michael Russer (aka Mr. Internet) discusses them in a recent article.
  2. Single Property Websites
    For real estate professionals in Canada, are an affordable (less than $70 per site) and effective way to win listings.Selling clients love the fact that you will create a website dedicated to their home.
  3. Syndication of their listing to online classified websites
    Check out our recent blog entry on this topic for a list of Canadian-friendly classified sites. (Note: check with your broker before submitting your listing to these sites as there are sometimes rules against it)
  4. Professional Property Photography and Multiple MLS Photos
    According to recent surveys, the number one thing that Internet home searchers look for during their search is photos. If required, hire a professional photographer and/or include as many photos of the property (and surrounding neighbourhood) as possible.
  5. Add the listing as a featured listing in your local glossy real estate magazine
    We know that the Internet has shifted advertising value away from print, but the fact is, clients love to see their home showcased in these publications. Plus, the unique domain name (i.e. from your single property website can be used in the ad to easily point interested parties directly to the web listing. 
  6. Make use of video to showcase the listing and upload to
    Not only will this increase the search engine rankings for the property, it will surely impress both the seller and the prospective buyer.

How to Stand Out in a Crowd as a Real Estate Professional

January 17, 2008

different.jpgJoe Cooke, an author and speaker with over 25 years experience in real estate marketing, discusses techniques on how to separate yourself from the competition as a real estate professional.

He suggests that a custom marketing plan should be developed for each prospect, stressing that one of the key elements in any marketing plan is differentiation.

“Telling your prospects that you are better than anyone else is an empty promise. You need to show them. To do that, you actually have to do something better than everyone else, and it has to be something tangible.”

Real estate agents can visit for a free download of a marketing plan put together by Mr. Cooke, which will help you get started.

Indeed, it is true that real estate agents in Canada need to distinguish themselves from the pack. According to a recent article in the Financial Post online, entitled ‘We’re not getting rich, says Realtors’, there was $118.3-billion in sales in Canada’s top 25 markets in 2007, a 19.6% jump from a year earlier.

Given the average commission is about 5%, that leaves about $5.915-billion in commissions to be split among the country’s approximate 96,000 agents, or about $61,600 per agent.

Of course, we believe that single property websites from are an effective and low-cost means to show clients how you will go above and beyond for them when listing their home.