Internet turns Forty, but still a teenager

November 12, 2009

2158610The Internet quietly turned 40 years old last month, as Leonard Kleinrock and others at the University of California celebrated the first time they (or anyone) got computers to ‘speak’ to one another.

It was on October 29, 1969, that Kleinrock and his team are credited for giving birth to the Internet by getting a computer at UCLA to “talk” to another one at a research institute.

One small step indeed, considering where we are today, with the proliferation of online social networking and content sharing that is now commonplace in society.

But Kleinrock is quick to note that, although 40 years have past, the Internet is merely coming of age in terms of its impact on society.

 “It’s a teenager now. It’s learned some things but it has a long way to go. It’s behaving erratically, but it’s given enormous gratification to its parents and the community.”

Interestingly enough, this view is shared by Gary Vaynerchuk, who is currently leading the way for a new wave of individuals leveraging web 2.0 and the whole social networking movement via the Internet.

In a recent speech, Gary proclaims ‘the Internet hasn’t even had sex yet!’

Not sure how this applies to selling real estate?

Check out this video of Gary’s speech, where he describes his ability to successfully “scale up” his customer service and brand building by networking with people across the Internet using web 2.0.


Canadian Realtors using Video – Re-visited

April 20, 2009

videoAbout a year and a half ago, we did a post on real estate agents in Canada who use video to market themselves and their property listings.

Given that video is rapidly becoming mainstream on the Internet, to the point where surfers/consumers are actually expecting it, we decided to re-visit the subject.

For this post, we searched YouTube for realtors in Canada and found a variety of video marketing techniques being used right now.

To see the complete results of our analysis, visit our recently created YouTube channel at http://www.youtube.com/uniquehs and have a look at our subscriptions.

Alternatively, have a look at some of the videos below that highlight some of the better uses of video that we found.

Matt Richling, of RE/MAX Affiliates Realty LTD, produced this video for one of his office listings:

Rich Zalaudek, of Homelife Benchmark Realty in White Rock, B.C., employs the professional video services of Video Openhouse for this listing presentation:

Team Cook of Royal LePage Team Realty in Ottawa, provides a more personal approach with voice-over descriptions of the property and neighbourhood.

Edmonton Realtor Sheldon Johnston, of Coldwell Banker Johnston Real Estate, discusses sales, listings, inventory, and first time home buyers in the Edmonton, Alberta, real estate market.

And, last but not least, Vancouver real estate agent Ian Watt of Sutton Group conducts a daily video blog, from his car of all places! This guy is often cited as one of the top video bloggers in North America.


Swanepoel Discusses Web 2.0 for Realtors

March 30, 2009

trendsThe 2009 Swanepoel Trends Report came out last month. The Report is widely acknowledged as the most comprehensive Report covering change in the real estate business.

This is an annual report, authored by Stefan Swanepoel, which summarizes the preceding year and details the most significant trends, innovation and new business models impacting the real estate business.  

Although, there is a price for this report, you can check out a great video below of Mr. Swanepoel describing the latest social networking and web 2.0 tools available for today’s real estate agent.


Prudential Connecticut Realty develops Single Property Websites

January 29, 2009

prulogoA recent posting on GeekEstate blog by Vincent Socci, Marketing Manager of Prudential Connecticut Realty, discusses the benefits of single property websites.

Living in a web 2.0 world, consumers are demanding fresher and more descriptive information about homes for sale…. single-property sites are exceptional ways to not only ‘seal the deal’ by wowing your sellers but are also a great marketing tool that allow you to center your marketing strategy around an easy to remember URL. 

According to the blog post (and ensuing comments), it appears that Prudential Conneticut have taken the lead by developing their own exclusive single property website technology – Home Suite. Nice work Vincent!

If you are a broker operating in Canada and would like to have single property websites available to your agents, contact us at Base 10 Web Solutions

Here is a sample of our clients’ property websites:

http://www.5545dickinsonstreet.com/

http://www.635caracaradrive.com/

http://www.11cathcartsquare.com/

http://www.5354kilbylane.com/

 

 

 


What do Wine and Real Estate have in common?

January 24, 2009

662Nothing, really…. but Gary Vaynerchuk from Wine Library TV sure knows how to inspire a crowd, just as he did as a keynote speaker at the 2009 Inman Real Estate Connect conference last week in New York City.

While some struggle to see the bridge between what Gary preaches and the professional realtor, no one can deny the success Gary has had in using Internet technology to build his personal and professional brands.

The following video was shot from the flip phone of someone at the conference. Check it out and let us know what you think.


Discover video marketing techniques in the blogosphere!

January 20, 2009

Peyman Aleagha from GeekEstate blog writes a great posting on the use of online video for real estate maclocktowerrketing.

For those real estate agents considering a video marketing campaign, this is a must read.

Here’s an excerpt:

What percentage of your real estate customers come from out of your area? They need information about the area, attractions, natural beauty, parks, schools and more. But, they also want to SEE what all of this looks like. Photos are great, but video rocks!

Joel Burslem from the Future of Real Estate Marketing blog (who knew he’s Canadian?) also comments on the use of video on his posting entitled Video Isn’t Just About Your Listings.


Use Wikipedia Content in your Web Marketing

December 14, 2008

wikiWe’ve discussed on this blog before about creating a niche for yourself in the real estate marketplace.

Indeed, many sales and rental agents have achieved success through marketing to a specific group or community, ranging from student rentals to luxury sales.

If your niche is geography-specific ( or any niche, really), you can easily enhance your web presence using neighbourhood content from wikipedia.com.

Wikipedia is a free, online encyclopedia project. There are roughly 10 million articles written collaboratively by volunteers around the world… this includes articles about your neighbourhood!

By searching wikipedia’s vast library for your neighbourhood, you will likely find valuable demographic, historical, and community events information, which can be re-used on your own web page.

You can start your search here:

Neighbourhoods in Alberta

Neighbourhoods in British Columbia

Neighbourhoods in Manitoba

Neighbourhoods in New Brunswick

Neighbourhoods in Newfoundland and Labrador

Neighbourhoods in Nova Scotia

Neighbourhoods in Ontario

Neighbourhoods in Prince Edward Island

Neighbourhoods in Quebec

Neighbourhoods in Saskatchewan