Interview with a Real Estate Photographer

February 2, 2010

At UniqueHomeSites.com, we are actively developing partnerships with real estate photographers from across Canada, providing them with a platform to showcase their work and expand their businesses.

One such photographer, Jeff MacGregor of MacGregor Media, is well established in Ottawa’s real estate marketplace and knows what it takes to run a successful real estate photography business.

We caught up with Jeff recently to ask him a few questions on life as a real estate photographer. 

1. As one of the more active real estate photographers in the Ottawa area, you must get to see some interesting home designs, as well as some ‘not-so-inspiring’ living spaces. As a photographer, how much emphasis do you place on capturing the unique features of a property?

Each property is unique and has it’s own features and qualities – some are designed that way and many take on the personality of the owners, which makes every shoot different.  It is our job to capture these elements while showing the property through our pictures.  Our team of photographers are trained to recognize features and make sure to capture them in a creative manner that gives a great impression to the potential viewer.

2. I would imagine that some homes, for which you are hired to photograph, are messy or cluttered and not really suitable for a photo session. Do you have a process in place for ensuring that a property is ready to be photographed upon your arrival?

We often consult with clients and suggest things to do to prepare for the photos.  While it would be ideal that every property we stepped in to was ready to be photographed, will still encounter some that aren’t.  As a result we recommend that Realtors work with Stagers to give the best possible impression of the property through staging and photography.

3. Looking at your portfolio, you offer your clients both still photography and panorama’s or 360 degree photos. Without giving away all your trade secrets ;-), can you give us an idea of the type of equipment that you use and the approximate cost to get set up (for all those budding real estate photographers out there!)

All of our photographers shoot with professional grade Digital SLR’s and speedlites. Wide angle lenses and various other items dependent on the photographer.  Separate camera kits are used for our 360 degree photography. Start up costs on semi-pro gear would run you an approximate cost of $4-6k.

4. Video seems to be the latest trend among certain real estate agents in marketing both themselves and their listings. Is this something you have ever considered offering as a service?

We are launching our video services in Feb 2010.  We’ve been finalizing our techniques and process, to what we believe is a very clean, concise way of providing video tours that don’t leave the viewer feeling sick, all the while, showcasing any property effectively.  We believe that the online trends in the Real Estate and other sales oriented markets show that people are no longer window shopping.  They’re “PC shopping”.  By offering videos
we’ll be opening up new doors for our clients and allowing them to reach larger audiences.

5. Who do you think is the main driver of the real estate photography business in Canada?

More and more sellers are expecting their house to be professionally photographed. Remeber that sellers are usually also buyers and have been on the MLS looking at properties, they don’t want their house giving a bad first impression on the Internet. As we all know, most home buyers are starting on the Internet before even contacting a realtor.

This is where the realtors are quickly realizing that how the home is presented on the Internet reflects on them as sales people, and the commitment they offer to clients.

For example, my business partner was shooting for a realtor here in Ottawa and she was telling him how she had to argue with a client to go see a property (listed by another realtor)…the cause of the argument: the client had seen the listing online and dismissed it because of the pictures. Our client (the agent) knew it was the perfect property for her clients and had to fight to show it! – a great set of pictures could have saved a lot of time for the buyer representative agent and the selling agent could have had a potential deal a lot faster!

6. Do you have any plans on expanding your service to other centres?

We have recently expanded in to the Toronto and Niagra regions and are excited about the opportunity to help more realtors sell more houses!  Our long term goal is to be across the country showcasing homes.

To contact Jeff or the team at MacGregor Media, check out their webpage at:

http://macgregormedia.ca/

They are also active on both Twitter and Facebook:

http://twitter.com/MacGregorMedia

http://www.facebook.com/MacGregorMedia

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Use your agent website to gain credibility

December 1, 2009

Rob McCance posted an article on Agent Genius blog last week, which discusses real estate websites and how they can impact your credibility as a real estate professional among an ever-increasing Internet audience.

“Whenever I see a really bad real estate website, what that says to me is that the person behind the site has a very low attention to detail. Also, they are apparently not overly concerned about their on-line credibility, as is being conveyed by their website.”

McCance goes on to describe 4 basic elements for an agent website to convey a high level of credibility:

Navigation – Is the content on your website easy to navigate?

Most visitors will be looking for one thing, and one thing only – listings!

One option is to make your property search functionality front and foremost on your website.

Don’t make your visitors have to think about where to find your listings or make them click too many times to get to what they really want.

Design – Real estate professionals are operating in an industry where first impressions are critical.

With so much competition out there, it is important to make sure that your website is clean, attractive, and has well-designed elements.

Visitors to your website will quickly pick up on design flaws, sometimes subconsciously, and formulate their opinion of you based on these flaws.

Error-free – This seems like a no-brainer, but you would be surprised how many people post content to their website without first running it through a spell-checker.

Other things like broken links, missing images / documents, and inaccurate or out-dated information on your website will have a negative impact on people’s perception of you as a real estate professional.

Brand – Most sales representatives and brokers are obligated to display their brokerage logo somewhere on their website.

However, you do have a certain amount of freedom to promote a personalized brand, either through a customized logo, caricature, tag line, and/or the overall look-and-feel of your website.

This personalized brand should be something that will leave a positive and lasting impression.


Internet turns Forty, but still a teenager

November 12, 2009

2158610The Internet quietly turned 40 years old last month, as Leonard Kleinrock and others at the University of California celebrated the first time they (or anyone) got computers to ‘speak’ to one another.

It was on October 29, 1969, that Kleinrock and his team are credited for giving birth to the Internet by getting a computer at UCLA to “talk” to another one at a research institute.

One small step indeed, considering where we are today, with the proliferation of online social networking and content sharing that is now commonplace in society.

But Kleinrock is quick to note that, although 40 years have past, the Internet is merely coming of age in terms of its impact on society.

 “It’s a teenager now. It’s learned some things but it has a long way to go. It’s behaving erratically, but it’s given enormous gratification to its parents and the community.”

Interestingly enough, this view is shared by Gary Vaynerchuk, who is currently leading the way for a new wave of individuals leveraging web 2.0 and the whole social networking movement via the Internet.

In a recent speech, Gary proclaims ‘the Internet hasn’t even had sex yet!’

Not sure how this applies to selling real estate?

Check out this video of Gary’s speech, where he describes his ability to successfully “scale up” his customer service and brand building by networking with people across the Internet using web 2.0.